Grey Group China has appointed Sharlene Wu as CEO.
The former Proximity China CEO will be responsible for driving the agency’s overall strategic vision and growth plan, furthering business transformation, and providing oversight across key clients and businesses. She will also continue to enhance and deliver Grey’s marketing services and integrated solutions to clients.
In her new position, Wu will work closely with Global COO and president – international Nirvik Singh and will lead Grey Advertising, as well as be responsible for the integration of Grey DPI, Grey Star Echo and Grey Easycom, to create a holistic offering for Grey’s clients in China.
"We share the same belief that creativity can solve business problems nowadays and have a great team in place to deliver innovative and creative work that will drive the growth of our clients’ brands and businesses," said Wu.
Wu began her career in 2000 with WPP’s JWT Wings Taiwan and then Ogilvy. In 2015, she was named managing director for both BBDO and Proximity Shanghai. She built and oversaw speciality teams across digital planning, data analytics, social media, and digital production while managing client accounts such as Adidas, Visa, Master Kong, Tencent and Alibaba.
She set up the social media team that led to the Master Kong Beverages and Alibaba Olympic campaign AOR wins and the digital AOR wins of several clients including Estee Lauder, Shiseido and Adidas. She was also responsible for overseeing award-winning work for Visa, Master Kong and P&G.
"Wu is a dynamic and results-oriented leader who has extensive knowledge of our industry. Her appointment is a clear signal of our ambition to aggressively pursue growth and digital transformation in China," commented Singh.
"She is a seasoned professional with experience across many industries and categories. I am certain, along with our existing China leadership team, we will create a powerhouse offering for our clients," he added.