Gen Z perspectives: The great millennial vs Gen Z marketing debate

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week, Great Eastern saw its head of group corp comms exit, KFC made a fresh digital hire, and we unpacked the millennial versus Gen Z debate taking over the internet.

Safe to say, this week ate.

Don't miss: Gen Z Perspectives: Lazada CMO exits and The Devil Wears Prada 2

1. Great Eastern head of group corp comms and CSR exits

Great Eastern Holdings’ head of group corporate communications and corporate social responsibility Pamela Pung (pictured above) has stepped down from her role after about a year in the position.

Speaking to MARKETING-INTERACTIVE, Pung said the decision came after a period of reflection and marked the start of a new chapter following a 30-year career spanning corporate communications, public affairs and strategic leadership roles across multinational organisations.

Read more here. 

2. KFC South Asia picks McDonald's regional marketing and digital lead for newly created role

KFC has appointed Tuck Wai Yue (pictured) as its head of eCommerce, loyalty and digital for South Asia.

In this newly created role, Tuck will support KFC’s fast-growing markets in Southeast Asia and build on the progress made by the brand’s teams in the region. He will focus on digital, CRM and loyalty, which he described as key business accelerators for KFC, while continuing to drive fan excitement for the brand.

Read more here. 

3. If Gen Z isn’t reading all that copy, how are brands persuading them?

For years, brands have been told to meet consumers where they are. Now, that increasingly means meeting them in lowercase, with fewer words, more emojis and just enough context to say, "If you know, you know"

The recent “Millennial vs Gen Z” copy trend has pushed that tension into the spotlight, with brands rewriting their marketing messages for two generations with very different online instincts. But beneath the humour lies a serious challenge for marketers: how do brands sound culturally relevant without losing the message they are trying to sell?

Read more here. 

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