Gen Z Perspectives: Lazada CMO exits and The Devil Wears Prada 2

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week, Lazada Group CMO Marcus Chew stepped down, Pizza Hut Singapore served up a 45th anniversary brand refresh, and we dug into some standout campaigns inspired by The Devil Wears Prada 2.

Trust us, you won't want to miss this. 

Don't miss: Gen Z Perspectives: Sameer Gupta exits DBS, Claude Design & Content360 SG

1. Lazada Group CMO Marcus Chew steps down

Marcus Chew (pictured above), group chief marketing officer at Lazada Group, has stepped down from his role, MARKETING-INTERACTIVE understands.

Chew joined Lazada in 2021 as group CMO, overseeing the eCommerce platform’s end-to-end marketing strategy across Southeast Asia and South Asia, including its Daraz business. In the role, he led brand strategy, creative development, media execution and go-to-market planning across 11 markets.

Read more here. 

2. 45 years on, Pizza Hut SG refreshes brand for a slice of everyday life

Pizza Hut Singapore is marking its 45th anniversary with a brand refresh anchored on its global “Feed good times” platform, as it shifts from being associated with special occasions to becoming part of everyday dining habits.

The move reflects changing consumer behaviour, with the brand aiming to show up more frequently across day-to-day moments such as solo meals, midweek breaks and spontaneous gatherings. It is positioning itself as a go-to option beyond traditional group occasions.

Read more here. 

3. Here are the brands strutting The Devil Wears Prada 2 runway

Nearly two decades after The Devil Wears Prada first turned fashion into a cultural shorthand for ambition, its sequel has made a sharp, high-heeled return. The Devil Wears Prada 2 hit theatres on 1 May 2026, reuniting its original cast at a time when nostalgia is doing serious box office heavy lifting.

However, the real story is happening off-screen. The sequel has quickly become a marketing playground, with fashion-led playlists, character-driven menus, and even vodka-fueled runway cocktails all pulling from the same cultural playbook.

Read more here. 

Related articles: 
In conversation: How Airwallex channels sports energy into B2B impact   
If social goes more private, where do brands go next?   
Visa names new APAC head of media, social, data, content, and digital innovation