FWD has appointed Lion & Lion to lead digital strategy and creative production for its e-commerce launch in Vietnam.
Lion & Lion will help FWD Life Vietnam to become "a highly competitive digital provider of life insurance, starting with a large-scale campaign giveaway; providing 100,000 free insurance policies within the first month of launching the e-commerce platform." Working closely with the brand’s other partners, Lion & Lion is also tasked to provide a fully integrated solution to drive sales and marketing.
The partnership is already underway, with the first campaign having launched just last week.
My Phung Vuong, CMO of FWD Vietnam, said, “Lion & Lion impressed us with their integrated methodology and creative digital strategy. Having seen the successful collaboration with Lion & Lion in our other markets, we’re looking forward to seeing the same impact in Vietnam.”
Ben Waters, managing director of Lion & Lion Digital Agency, Vietnam added, “Having had a long relationship across the region to date, we are very excited to be working with FWD in this exciting growth market of Vietnam. We believe FWD Life’s product offerings, quality of service and modern approach, coupled with our digital expertise, will see us achieving impressive business results.”
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