PRMMS Hero 2024
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
foodpanda goes pink with flash mob

foodpanda goes pink with flash mob

share on

foodpanda Malaysia has organised a flash mob in celebration of its recent partnership with Resorts World Genting (RWG), Malaysia’s integrated resort above the clouds, to offer a more sensational customer experience. 

According to the release, the flash mob was hosted last week where 30 dancers entertained visitors at the SkyAvenue accompanied by beats from K-pop supergroup Blackpink before giving away goodies and branded merchandise. foodpanda’s brand ambassador, Pau-Pau, together with RWG’s mascot Allie the Elephant, also enthralled the mall visitors who thronged to take selfies with the cuddly duo. 

This came as foodpanda Malaysia has joined forces with RWG to provide food delivery service at the tourist destination. This collaboration will allow visitors to spend more time taking in the sights and sounds in the crisp highlands air instead of queueing for food.

foodpanda’s iconic delivery partners decked out in signature pink will be making their trips up and down the hilly road 6,000ft above sea level, picking up delicious meals from RWG locations including SkyAvenue, First World Plaza, Genting Premium Outlet, Resorts World Awana and Gohtong Jaya Baru.

“We are honoured that RWG recognises foodpanda’s strong brand presence and expertise in personalising new experiences for our vendors and customers. This ultimately gives everyone the added level of convenience and enjoyment of what RWG has to offer,” said foodpanda Malaysia director of marketing, Bernard Chong.

He added that as an organisation that thrives on technology and operational excellence, foodpanda Malaysia found synergies with RWG, which offers a plethora of award-winning dining options and an unparalleled entertainment and leisure experience.

Meanwhile, Genting Malaysia senior vice president of sales and marketing, Spencer Lee said: “Resorts World Genting is honoured and excited to be able to work with a big quick-commerce brand like foodpanda and hopes this food delivery partnership brings more amazing experience to our guests. We are always open to any partnerships that will enrich our guests’ overall experience.”

Among the restaurants available on the foodpanda app and website is Flavours of Genting, where its pineapple tarts and durian biscuits can be delivered straight to the customer wherever they are. Other merchants include the Medan Selera, Motorino Pizzeria @ Highline, Harry Ramsden, Jom Makan, The Bakery, Cha Chaan Teng, Il Lago and Ayu Awana.

Don't miss: foodpanda is now an official partner of this world-famous sports league

MARKETING-INTERACTIVE has reached out for more information. 

In February, foodpanda started to serve as the official partner of the National Basketball Association (NBA) 3X Philippines which is scheduled to take place this month.  The three-on-three competition, which will be presented by Mountain Dew, will see both men’s and women’s teams as well as NBA-based entertainment. 

The collaboration, which was launched at the Mall of Asia Music Hall, will mean that foodpanda has a presence in select NBA broadcasts across TV5 and One Sports through virtual signage on the court and launch promotions. foodpanda users will also have the chance to win NBA-related prizes. 

Related articles: 

foodpanda names new chief marketing officer for APAC
Building emotional connections: how foodpanda fosters brand love with brand ambassador Pau-Pau
foodpanda picks APAC-wide media agency partner
Resorts World Genting debuts new music video featuring popular local artists
Resorts World Genting jumps on Lazada MY to offer deals and packages

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window