Food and grocery platform foodpanda will serve as the official partner of the National Basketball Association (NBA) 3X Philippines which is scheduled to take place next month.
The thee-on-three competition, which will be presented by Mountain Dew, will see both men’s and women’s teams as well as NBA-based entertainment.
The collaboration, which was launched at the Mall of Asia Music Hall this week, will mean that foodpanda has a presence in select NBA broadcasts across TV5 and One Sports through virtual signage on the court and launch promotions. foodpanda users will also have the chance to win NBA-related prizes.
MARKETING-INTERACTIVE has reached out for more information.
The partnership comes just weeks after foodpanda announced that they would be undergo another round of job cuts.
According to LinkedIn posts seen by MARKETING-INTERACTIVE, many of these roles are based out of Malaysia and cut across business development.
In a statement to MARKETING-INTERACTIVE, foodpanda said: “As the global macroeconomic environment continues to be challenging, we unfortunately need to make the difficult decision to downsize some of our teams. We are doing all we can to support impacted employees during this transition; including employee assistance programmes and extended insurance benefits. To colleagues leaving us, we are truly sorry to lose you. Thank you for all the hard work - we are extremely grateful for what you’ve done for foodpanda.”
Foodpanda did not share more if marketing teams will be impacted or which countries in Asia are particularly impacted.
The statement echoes its initial round in September last year, where foodpanda had to let go of about 5% of its team members. Foodpanda is under German online takeaway food company Delivery Hero which according to Reuters, reported slightly lower-than-expected gross merchandise value (GMV) in 2022 and saw a drop of shares of 11%.
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