Facebook is launching its “Why am I seeing this post?” function globally, aiming to help users better understand and more easily control what they see from friends, pages, and groups in their news feed.
The new feature explains how a person’s past interactions impact the ranking of posts in their news feed, allowing users to see why they’re seeing a certain post from a friend, group, or page that they are following in their news feed.
Users can also see what information generally has the largest influence over the order of posts, including how often they interact with posts from people, pages, or groups. For example, how often they interact with specific types of posts such as videos, photos or links, and the popularity of the posts shared by the people, pages, and groups they follow.
Users can use shortcuts to control how to act on that such as seeing things first and unfollowing, as well as several news feed preferences and privacy shortcuts.
The feature is rolling out gradually from May 17, and will be available to all users by the end of the month.
Facebook has also made updates to “Why am I seeing this ad?” function. Facebook will include additional details about the ads people see when information on an advertiser’s list matches their Facebook profile.
Businesses can reach their customers by uploading information they have such as emails or phone numbers. Facebook will then try to match the ad to the most relevant audience without revealing any identifiable information back to the company. “Why am I seeing this ad?” now provides details such as when the advertiser uploaded the information, or if the advertiser worked with another marketing partner to run the ad.
“People tell us they want to learn more about how their news feed works and why they see certain posts. This feature lays out why people see certain content in their news feeds and makes it easier for them to control what they see,” said Ramya Sethuraman, product manager for Facebook News Feed.