Dyson China hands media duties to Publicis

Dyson China has handed its media remit to Publicis, after ending its decade-long partnership with GroupM's Mindshare, MARKETING-INTERACTIVE understands. 

This came shortly after the Chinese authorities raided GroupM’s Shanghai office and detained a senior executive and two former employees over alleged bribery in October last year. GroupM China’s country manager and CEO Patrick Xu also stepped down from his role after 10 years.  

Mindshare China retained the Dyson China media account in 2022. The agency was chosen to handle Dyson's media planning and buying activities. The agency was also tasked with eCommerce activities as Dyson has expanded the agency's duties in China.

On the other hand, Publicis has recorded a +6.3% net revenue organic growth for 2023, coming after a stronger-than-expected end to the year at +5.7% in Q4, according to Arthur Sadoun, chairman and CEO of Publicis Groupe: 

With a reported revenue of close to US$16bn in 2023, up 35% versus 2019, Publicis has firmly established itself as our industry’s second-largest player and the first in terms of market capitalisation.  

Entering 2024, Sadoun said the agency feels confident in sustaining this momentum, just as it’s done for the last four years with a +4.7% CAGR, twice the industry average.

“We anticipate delivering +4 to +5% organic growth while maintaining our historically high operating margin at 18%. When it comes to Q1, we expect to significantly outperform the industry with organic growth within our full year guidance,” he added. 

The agency revenue growth also leads to new appointments to its APAC leadership team. Most recently, Publicis Groupe Asia Pacific (APAC) appointed four new leaders in an effort to strengthen its senior leadership team. The appointments are promotions from within the group and are newly created roles. They also aim to power growth in the APAC region. 

Meanwhile in Singapore, Publicis Groupe acquired AKA Asia in January this year. The acquisition marked a significant step in expanding and diversifying Publicis Groupe's capabilities in the Southeast Asian market. AKA Asia will bolster the Groupe's strategic communications, PR and influence offering in the region. 

"We are thrilled to announce the acquisition of AKA Asia, which has a stellar reputation in Singapore and will complement our existing agency capabilities to deliver exceptional solutions for our clients," said Amrita Randhawa, chief executive officer for Publicis Groupe Singapore and Southeast Asia.

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