Moët Hennessy Diageo names agency to manage full brand portfolio in SG

Moët Hennessy Diageo (MHD) has appointed W Communications to handle public relations for its full brand portfolio in Singapore.

The partnership covers an illustrious lineup of brands, including Hennessy, Dom Pérignon, Cloudy Bay, Chandon, Veuve Clicquot, Ruinart, Krug, Belvedere, Whispering Angel, Armand de Brignac, and Minuty. Under the agreement, W Communications will lead brand storytelling, media relations, influencer engagement, and event amplification across the entire portfolio, while tailoring communications to Singapore’s discerning audience.

With this expanded remit, W Communications will continue driving engagement across both traditional and digital channels, helping the luxury houses maintain its relevance in Singapore’s competitive market while amplifying its global heritage and craftsmanship narrative. 

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The partnership has already been activated with high-profile local launches. At the end of 2025, W Communications celebrated Cloudy Bay’s 40th anniversary in Singapore with an intimate dinner at AIR CCCC in Dempsey, marking the winery’s 2025 Vintage launch.

Following this, the agency handled the Singapore debut of Dom Pérignon’s collaboration with renowned Japanese artist Takashi Murakami. One of only three global activations for the Maison’s 2025 artist collaboration, the immersive pop-up experience welcomed media and influencers to witness the Maison’s latest creative chapter firsthand.

“Representing the Moët Hennessy Diageo portfolio is both a privilege and a pleasure,” said Robin Chang, general manager of W Communications APAC. “These are brands that have defined celebrations for generations. We’re thrilled to build on the incredible legacy of MHD’s Maisons and bring their spirit to life for a new generation of Singaporean tastemakers."

The appointment highlights W Communications’ growing footprint in the region’s premium lifestyle and luxury sectors, providing integrated services across PR, creative ideation, activation, and 360-degree digital marketing. Its sister brand, HelloFranses! Asia, brings creators to the forefront of campaigns, tapping the region’s booming creator economy and reinforcing the role of influencer-led storytelling in luxury marketing.

In an exclusive interview with MARKETING-INTERACTIVE in November last year, founder Chloe Franses said the expansion into Singapore was a decision driven by existing operations and the market's growing influencer maturity. 

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