Publicis Groupe Singapore has acquired integrated communications agency AKA Asia, according to a statement by the agency.
The acquisition marks a significant step in expanding and diversifying Publicis Groupe's capabilities in the Southeast Asian market. AKA Asia will bolster the Groupe's strategic communications, PR and influence offering in the region, it said.
"We are thrilled to announce the acquisition of AKA Asia, which has a stellar reputation in Singapore and will complement our existing agency capabilities to deliver exceptional solutions for our clients," said Amrita Randhawa, chief executive officer for Publicis Groupe Singapore and Southeast Asia.
"The AKA founders, Kate O’Shea and Amy Wright, have built an incredible operation with a solid track record for conceptualising and delivering fearless creative communications campaigns to a broad range of consumer and corporate clients. We are excited to welcome them and the team into our family," she added.
AKA will join the Groupe's regional Influence practice, led by Margaret Key, alongside full-service PR consultancy MSL Asia Pacific.
"We are both excited and proud to partner with AKA Asia. O’Shea and Wright have built an enviable workplace culture, evidenced by talent they have nurtured from within over the last 15 years," said Margaret Key, chief executive officer at MSL Asia Pacific.
"This union will enable us to offer more value to our clients in Singapore and across our global network," said Key.
"This is an exciting time for our agency, our growing team and our clients. Together we have worked tirelessly to build an agency dedicated to putting its people first, empowering them to deliver innovative work that’s fearlessly creative and anchored in an earned-first approach. We look forward to leveraging Publicis’s 'Power of One' philosophy and its diverse ecosystem for clients across Asia, and the opportunities this provides our talented team," added Leya Teo, CEO of AKA Asia.
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