MARKETING-INTERACTIVE launches inaugural Content 360 Awards in SG

MARKETING-INTERACTIVE is proud to announce the launch of the inaugural Content 360 Awards, a new initiative designed to recognise and celebrate excellence in content marketing across the region. As the media landscape continues to evolve, these awards aim to honour the brands, agencies and organisations that are pushing the boundaries of storytelling and engagement.

This new addition to the industry calendar is part of the flagship Content 360 conference, which has been running successfully for 14 years.

A prestigious panel of industry experts

To ensure the highest standards of evaluation, the Content 360 Awards has assembled an elite panel of judges comprising some of the most influential leaders in the marketing and media space. These informed industry experts will bring their analytical rigour to the judging process, assessing entries based on creativity, strategy and impact.

The judging panel includes:

· Mansi Trivedi, B2B strategy lead at dentsu.

· Alex Chan, head of brand, communications and marketing at Geneco.

· Pat Law, founder at GOODSTUPH Singapore and Indonesia.

· Primus Nair Manokaran, head of creative at Our LEGO Agency, APAC.

· Joanne Theseira, chief growth officer, SEA and chief executive officer at Publicis Communications Singapore.

· Kenneth Lim, assistant chief executive, marketing group at Singapore Tourism Board.

· Debra Soon, group head of brand, communications, marketing and experience at Singlife.

Categories and content excellence

The awards are open to a wide range of participants, from multinational corporations to boutique agencies, all of whom are invited to showcase their most innovative work. The categories for the inaugural year are:

· Excellence in B2B Content Strategy

· Precision in Audience Targeting

· Content for Change: driving social good

· Excellence in Creator & Influencer Partnerships

· Most Immersive Brand Experience

· Most Intelligent Content: best use of data & insights

· Excellence in Social-First Strategy

· Mastery in Long-Form Video Storytelling

· Excellence in Short-Form & Snackable Video

· Best Integrated Campaign

The evening will culminate in The C360 Campaign of the Year, the pinnacle award reserved for the campaign that defines the future of content marketing. This award is not open for direct entry; the jury will select the winner from the pool of entries following a live discussion on the final judging day. The winning campaign will be one that demonstrates truly transformative results, creative bravery and flawless execution.

“This initiative is a significant milestone for our team,” said Rezwana Manjur, editor-in-chief at MARKETING-INTERACTIVE. “We are excited to see the calibre of entries and to recognise the exceptional talent that defines our industry today.”

Join the inaugural celebration

Winners will be revealed at an awards reception on the evening of Day 1 of the Content 360 conference on 22 April 2026. The best campaigns will be showcased during the event, providing a unique networking opportunity for professionals to share insights on the latest trends in the Asia-Pacific region.

MARKETING-INTERACTIVE invites all eligible organisations to submit their entries and be part of this landmark event. This is an opportunity to have your work reviewed by a panel of your peers and to gain recognition as a leader in the content marketing field.

Get involved

To find out more about the entry process, judging criteria or sponsorship opportunities, or nominate yourself as a judge, please click here.