Subscription video-on-demand service dimsum has signed a memorandum of understanding with Malaysia Budget Hotel Association (MyBHA) to introduce content streaming for hotel entertainment in Malaysia. As part of this partnership, MyBHA is introducing daily dimsum streaming to accommodate short-term hotel guests entertainment needs.
In a statement to A+M, dimsum’s spokesperson said the partnership will increase its advertising inventory and its target market which includes travellers. He added that the tie-up will also increase its bulk subscription significantly as there are over 2,300 members under MyBHA. Upon checking in at hotels registered with MyBHA, guests can enjoy 1 day, 3 days, 5 days or 7 days pass to view the latest Asian entertainment. Guests of these hotels can also expect to stream dimsum on hotel smart TVs which is scheduled to release in the first quarter of 2020.
CMO of dimsum Lam Swee Kim said the partnership has given it an opportunity to connect with more hotels in the near future. Meanwhile, national deputy president of MyBHA Ganesh Michiel added that the association is currently engaging with corporate entities to collaborate in creating benefits for its members and looking for opportunities to provide hotel guests better services and lower down the operation cost.
Last November, dimsum officially launched in Singapore as part of its regional expansion, in conjunction with its second anniversary in Malaysia. Dimsum first made its early debut into Singapore this April through a partnership with StarHub.