Video-on-demand service dimsum has officially launched in Singapore as part of its regional expansion, in conjunction with its second anniversary in Malaysia. Dimsum first made its early debut into Singapore this April through a partnership with StarHub.
Dimsum will offer a range of Asian dramas, variety shows, movies, animations and documentaries from countries such as Singapore, China, Japan, Thailand, Taiwan, Hong Kong and Korea. These offerings include latest Chinese drama The Eternal Love 2, Thai lakorns Pure Intentions and Meo Me & You. Each subscription of the service allows users to access dimsum’s features such as multiple device access, HD quality and multi-language subtitles.
According to Lam Swee Kim, chief marketing officer of dimsum, the team was “encouraged” by the response it received during its initial debut in Singapore. “With dimsum, Singaporean audiences will enjoy some of the best Asian content via the subscription service with an introductory price of SG$4.90 per month,” he added.
Recently, dimsum partnered with Chinese language radio station 988FM to offer content on current topics, entertainment, fashion and trends for free. In a statement to A+M at that time, Lam said this is an exclusive partnership, and it chose to tie-up with 988FM as both parties have similar audiences and local Chinese content works for both brands.