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Content creators acing TikTok in 2020

Content creators acing TikTok in 2020

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The year 2020 is ending, and TikTok has rounded up the top 10 TikTok creators in Singapore of the year. Hailing from diverse backgrounds, local creators have been increasingly spotlighted for various reasons, from “Silver TikTokers” breaking norms on age and social media use, to youths advocating important global causes.

Over the year, TikTok saw creators using the platform to express themselves, bond with loved ones and educate on causes. Additionally, some local publishers such as Lianhe Zaobao, TODAY, and Mothership have also leveraged the platform's short-form video format to inform, educate and entertain their audiences on news developments and “behind-the-scenes” glimpses of their newsrooms.

Here are the top 10 creators in Singapore on TikTok in 2020:

  1. mingweirocks, 15 million followers
  2. daddyming, 4.5 million followers
  3. tutiandyuki, 1.8 million followers
  4. yk, 1 million followers
  5. arianteo, 661k followers
  6. nasdaily, 600k followers
  7. wahbananasg, 424k followers
  8. calvin_klein1180, 324k followers
  9. glennyqh, 298k followers
  10. shantayzapada, 192k followers

This year has also seen the TikTok community rallying together in the fight against COVID-19, with several hashtag challenges going viral as users sought to keep their spirits high and spread useful information.

The top hashtag challenge was #careforsg, which saw over 82.7 million views in Singapore. With this trend, TikTok donated SG$1 to the Invictus Fund under Community Chest for every positive video created, which resulted in massive participation locally.

As Singaporeans went through the circuit breaker and social distancing measures, the trend #stayathome came in second, garnering 68.3 million views. Hashtags riding on the wave of trendy pop culture and gaming phenomenons such as #whattoplay, also flourished this year, bringing entertainment to many users. The platform also saw a surge in interest for educational tips and life-changing hacks, with users flocking to hashtag trends such as #learningisfun, #homecooking, #lifehacks, and #photomagic.

Besides top creators and top hashtag trends, TikTok has also put together the top 10 viral videos on the platform. From lighthearted prank videos between family members, to comedic talk shows, local creators are leading the charge in creating memorable viral videos.

Here is the list:

Mother and daughter meme by @anetteandafish, 2 million views

@annetteandafish

why does she bother to ask me for my opinion when she already decided on my answer… #familyathome #asian #foryou #fyp #viral

♬ original sound - Annette Lee

Photo tutorial video by @yk, 1.5 million views

@yk

I wonder what our world will be like living closer to the other planets #sky #foryou #juxtaposition #eclipse might do this every other Sunday!

♬ original sound - .

High-tech to use on metro by @hei.di, 950k views

@hei.d1

Where can I get one #ndp2020 #fyp #foryoupage #singapore #singaporetiktok

♬ Laxed - Siren Beat - Jawsh 685

Trying street fashion be like... by @shantayzapada, 899k views

@shantayzapada

Trying Chinese street fashion be like... ???? whops dad #chinesestreetfashion #streetfashion #plottwist #funny #joke #chinesetiktok #style

♬ Street Fashion Game - JVLES

Local talk show by @fakkahfuzz, 780k views

@fakkahfuzz

All love tho ❤️

♬ original sound - fakkahfuzz - Fakkah Fuzz

Hidden gem in SG by @douglasokj, 618k views

@douglasokj

Did u know about this hidden world in Bukit Panjang? #uniquirk #tiktoksg #tiktoksingapore

♬ Stranger Things (Main Theme) - I Love TV Themes

Pranks between father and son by @daddyming, 573k views

@daddyming

My son got SO SO mad at me for pranking him @mingweirocks ☔️? #meme #fail #funny #foryou #viral

♬ original sound - DADDY MING ?

Pranks between father and son by @daddyming, 503k views

@daddyming

My son got SO mad at me for smashing his new iPad @mingweirocks ? #meme #fail #funny #foryou #viral

♬ original sound - DADDY MING ?

Trending music "Baby-I'm Jealous" by @warnermusicsg, 580k views

@warnermusicsg

Bebe, I’m jealous ?? ?what makes you jealous? ✨

♬ Baby, I'm Jealous (feat. Doja Cat) - Bebe Rexha

Trending music "Tick-Tock" by @warnermusicsg, 563k views

@warnermusicsg

Tick tock, tick tock ? Anything nice takes time ?

♬ Tick Tock (feat. 24kGoldn) - Clean Bandit & Mabel

Despite the whirlwind of uncertainty and change 2020 brought, TikTok said its community thrived through its heart, soul, authenticity and creativity.

Doreen Tan, user and content operations manager, TikTok, said: “TikTok has always been about bringing people together to inspire one other and share moments of joy. While this year has been tough in many ways, Singaporeans have joined people from around the globe to share their experiences, find some light relief, have fun and come together on TikTok.”

The year 2020 has not been an easy one for TikTok. Earlier this year, the social media platform was facing a ban in the US over data privacy concerns. This was coupled with its exit from the Hong Kong market in July after the announcement of the national security law, and after it got banned in India at the end of June, along with 58 other Chinese apps. However, it saw slightly positive news towards the end of the year, with authorities in US most recently blocking the its commerce department from imposing restrictions on TikTok that would have effectively barred its use in the United States.

Initially given until 12 November for sales of its operation, TikTok was subsequently granted extended deadlines, with its final one being 4 December. According to Reuters' sources, The Trump administration will not be extending the deadline anymore, but talks will continue over TikTok’s fate in the US. It is added that the committee on foreign investment in the United States is reportedly engaging with ByteDance to "complete the divestment and other steps necessary to resolve the national security risks".

Need some help or insight when it comes to marketing on TikTok? Join our masterclass where we share an ultimate guide to best practices in TikTok and Douyin short video campaigns. Sign up for our Mastering TikTok Marketing classes here.

Related Articles:
Top 10 TikTok content creators in Malaysia
Top 10 YouTube creators Singaporean consumers are following
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