CNA rolls out paid media release service

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CNA, the global news and current affairs brand of Mediacorp, has rolled out a new service that enables businesses and brands worldwide to publish media releases directly on its flagship website, cna.asia.

The service is powered by its first distribution partner, Media OutReach Newswire.

Positioned as a third-party paid content offering, the service provides organisations with access to one of Asia’s most trusted news platforms, extending visibility beyond traditional distribution channels.

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Jennifer Kok, founder and CEO of Media OutReach Newswire, said: “It is an honour to be the first newswire partner as CNA launches its new third-party content service."

"This partnership shows that the investment we have undertaken to deliver corporate news releases from public relations and investor relations professionals, and government bureaus across the Asia Pacific region has garnered recognition from the media," added Kok.

According to Kok, data from Similarweb revealed that the highest readership can be attributed to local media. As such, CNA's focus will continue to be on forming content partnerships with local media in Southeast Asia, ASEAN, APAC, Africa, Middle East and globally.

Yong Chung Jin, head of business operations at CNA, added “This service is separate from our editorial operations. It is a partnership which will allow corporates and newsmakers a unique opportunity to showcase their latest developments and amplify their visibility by leveraging on CNA’s strong presence online to reach its highly engaged audiences around the world.”

Launched in 1999, CNA has grown into a global news brand with a diverse slate of news, current affairs, and documentary content.

Its website, cna.asia, draws more than 90 million page views and nearly 12 million unique visitors monthly, according to a statement seen by MARKETING-INTERACTIVE.

CNA is not the only Singaporean news outlet shaking things up. The Straits Times (ST) is marking its 180th anniversary with a major digital overhaul of its website and app.

The revamp centres on helping busy readers digest stories quickly, surfacing in-depth coverage on topics of interest, and driving engagement with innovative formats

At its core is an AI-powered newsfeed offering bite-sized summaries and smarter archive search, alongside a new "Visual stories" section that highlights interactive graphics, podcasts, and multimedia content.

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