BCA, tiket.com scale up travel fair to meet demand for value-driven holidays

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Bank Central Asia (BCA) and tiket.com are bringing back their travel fair for 2026, positioning the event as a response to increasingly value-conscious travel behaviour among Indonesian consumers.

Held at Gandaria City Mall, the three-day event builds on last year’s turnout of over 10,000 visitors, reflecting sustained travel demand despite more cautious spending patterns. This year’s edition leans heavily into financial optimisation, combining promotional fares with payment flexibility and rewards integration.

At the centre of the campaign is a clear shift in messaging: travel is no longer just aspirational, but increasingly strategic. Consumers are seeking ways to stretch budgets without compromising experience – a behavioural insight both brands are leaning into through bundled incentives such as cashback of up to IDR 2 million (US$115), 0% instalment plans, and boosted loyalty points.

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“Public interest in travelling remains high, but it is now increasingly accompanied by a need to manage spending more wisely. Through the BCA tiket.com travel fair 2026, we aim to deliver an experience that makes it easier for users to plan their journeys while maximising the value of every transaction they make,” said Gaery Undarsa, co-founder and CMO of tiket.com.

He added that the company is strengthening its ecosystem by expanding payment options beyond the BCA tiket.com Mastercard to include the BCA Blibli Mastercard, enabling users to access a wider range of benefits – from cashback and rewards to membership upgrades – within a single integrated account.

The expanded payment ecosystem signals a deeper integration between travel and financial services – a space where loyalty, credit, and commerce increasingly intersect.

For BCA, the initiative aligns with its long-standing positioning around transaction banking and everyday financial relevance. “Travel has now become an essential lifestyle need to enhance quality of life. In line with its ‘Senantiasa di sisi nasabah’ commitment, BCA continues to deliver a payment ecosystem that is secure and relevant,” said Norisa, executive vice president, transaction banking business development at BCA.

Beyond pricing incentives, the fair also reflects a broader evolution in travel platforms towards end-to-end journey ownership. tiket.com is strengthening its ground transportation category, incorporating services ranging from intercity buses to rail, including options from Kereta Api Indonesia (KAI) and Kereta Cepat Indonesia China (KCIC). This expansion aims to position the platform not just as a booking tool, but as a comprehensive mobility solution.

The product mix spans international return flights priced from under IDR 5 million (US$287) for destinations such as Hong Kong, Seoul, and Tokyo, alongside domestic routes, accommodation deals, and attractions including Dunia Fantasi Ancol and Universal Studios Singapore.

Notably, the campaign also incorporates financial preparedness messaging – encouraging users to leverage credit limit increases and pre-booking strategies to secure better deals early. For non-credit card holders, on-site and pre-event applications offer another entry point into the ecosystem.

“With a range of attractive offers, increasingly comprehensive payment options, and the on-site ‘assisted booking, greater savings’ experience, we invite the public to attend and make the most of this momentum to realise their travel plans in a smarter and more optimal way,” Undarsa said.

Be part of PR Asia Indonesia 2026 on 15 July 2026 – the first time this regional communications flagship lands in Jakarta – bringing together communications leaders ready to redefine influence, reputation, and impact!

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