#IniAksiku: BCA mobilises nationwide switch-off for Earth Hour 2026

Bank Central Asia (BCA) once again took part in the Earth Hour campaign, using the global moment to reinforce both its environmental messaging and operational energy efficiency efforts.

On 28 March, the bank switched off non-essential lighting and electronic equipment across its operational buildings and branch offices nationwide from 20:30 to 21:30 local time. Despite the one-hour blackout, BCA confirmed that banking services and ATM networks continued to operate as normal to support customer transactions.

The activation builds on BCA’s consistent participation in Earth Hour since 2019, with the bank increasingly tying the symbolic gesture to measurable outcomes. During Earth Hour 2025, a total of 962 BCA offices took part in the switch-off, contributing to recorded electricity savings.

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Beyond the annual campaign, BCA is positioning energy efficiency as an ongoing operational priority. This is reflected in its electricity usage intensity, which declined to 131 kWh/m² in 2025, signalling a steady reduction in energy consumption across its footprint.

The campaign highlights how large institutions are evolving ESG activations from one-off gestures into sustained behavioural and operational change – bridging communications with tangible metrics.

Hera F. Haryn, EVP of corporate communication and social responsibility at BCA, framed the initiative as part of the bank’s broader ESG commitment.

“BCA’s participation in Earth Hour is not merely an annual gesture, but a tangible step in supporting energy resilience and anticipating climate change. We hope this contribution will inspire more parties to take part, fostering a shared awareness of the need to protect our planet,” said Haryn.

The campaign also extends into digital engagement. BCA is activating its social media channels to encourage participation among employees and customers, anchored by the hashtags #IniAksiku and #SatuJamUntukBumi.

“BCA also aims to encourage individuals, communities, and customers to be part of the change towards a sustainable world. The awareness to switch off lights and electronic devices for just one hour, when done collectively, can have a significant impact on improving the environment,” Haryn concluded.

Amid ongoing geopolitical pressures on the global energy sector, BCA’s Earth Hour participation underscores how brands are leveraging global platforms not just for awareness, but to reinforce resilience and conservation narratives.

As of December 2025, BCA serves 43 million customer accounts and processes over 115 million daily transactions, supported by 1,270 branches and over 20,000 ATMs. The bank continues to position itself as a key pillar of Indonesia’s economy while advancing sustainability-driven growth.

Be part of PR Asia Indonesia 2026 on 15 July 2026 – the first time this regional communications flagship lands in Jakarta – bringing together communications leaders ready to redefine influence, reputation, and impact!

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