Eid travel chaos meets humour in tiket.com's latest campaign

The holy month of Ramadan brings with it a journey filled with patience, self-restraint, and anticipation for the grand celebration of Eid, as showcased in tiket.com's latest campaign.

Before families can gather, travellers must navigate one of the busiest and most unpredictable travel seasons of the year. The road home is rarely smooth. Between last-minute ticket hunts, endless traffic jams, and sudden changes of plan, Eid travel often comes with its fair share of chaos.

The Indonesian online travel agent understands these challenges and aims to simplify the journey with its easy-to-use booking platform and exclusive Tiket Hari Raya (THR) deals that help travellers secure the best prices—even during peak season.

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The campaign's centrepiece is the "Ramadan keluarga meriah" TVC, done in collaboration with Taka — Future Creative Network (FCN), which humorously portrays the common challenges faced by travellers.

"At tiket.com, we understand that travelling during [Eid] is never easy, but we believe booking tickets shouldn't add to the stress. That's why we're committed to making it as seamless as possible with affordable ticket prices and reliable customer service for everyone heading home," said Maria Risa, SVP of brand marketing at tiket.com.

"This campaign brings to life the real struggles of [Eid] travel in a way that feels lighthearted and relatable. It was exciting to see how the agency captured these everyday moments with humour and authenticity, making the message both engaging and impactful," she added.

By blending comedy with an authentic depiction of the journey home, tiket.com seeks to connect with travellers and assure them that, while the chaos may be unavoidable, booking and rescheduling doesn't have to be. The TVC is now live across digital platforms, bringing humour and relatability to Indonesia's biggest homecoming tradition.

THR is an acronym play on Tunjangan Hari Raya, which is Indonesia's mandatory religious holiday bonus given to employees ahead of major celebrations such as Eid, helping them cover holiday expenses such as travel, gifts, and family gatherings.

"This campaign is a tribute to everyone who navigates the chaos of [Eid] travel just to be with their loved ones," said Bobby Setiawan, chief creative officer of Taka. "By capturing these real experiences with humour and heart, we celebrate the resilience of travellers while showing how tiket.com is always there to help, no matter what."

Founded in 2011, ​tiket.com is one of Indonesia's pioneering online travel agents. It offers a comprehensive range of travel services, including flight, train, and hotel bookings, as well as event ticketing and car rentals. In 2017, tiket.com became an affiliated company of Blibli, and by 2021, it was consolidated as a subsidiary within the Blibli ecosystem.

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