BBDO and Proximity Thailand has made senior promotions in its creative team. The agency hired Anuwat Nitipanont(pictured left) and Chalit Manuyakorn(pictured right) as joint executive creative directors.
Both will report directly to Suthisak Sucharittanonta, chairman & chief creative officer, and Somkiat Larptanunchaiwong, chief executive officer. Nitipanont and Manuyakorn were previously creative directors at the agency and will now take on expanded management responsibilities for the creative department.
Nitipanont has more than a decade worth of experience in advertising, design, direct marketing and digital. At BBDO he has worked across a wide range of client categories from banking to automobile.
Meanwhile, Manuyakorn also has experience in advertising, helping clients such as Mercedes-Benz, Unilever, BMW, Pepsi and HomePro grow their businesses and reputations locally and internationally.
Nitipanont said: “Our vision of 'New World Creative' is very bold, and it very much aligns with how I view the future of effective creative solutions. It is an exciting time to strive for great work and great results for our clients.”
Manuyakorn said, “Along with our vision of New World Creative, our work has expanded beyond TV commercials to anything that solves the clients’ problems, generating great business results.”
“Anuwat and Chalit have superb credentials. They will lead the way in delivering the new business successes for our client partners,” Larptanunchaiwong said.
“We are determined to produce New World Creative Solutions to drive the agency and the industry forward,” Sucharittanonta added.