Marketing Excellence Awards 2023 Singapore
ZA Bank unveils NFT Maker campaign as part of tech innovation journey

ZA Bank unveils NFT Maker campaign as part of tech innovation journey

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In celebration of its third anniversary, ZA Bank has launched its new NFT Maker campaign to interact with users through leveraging advanced artificial intelligence (AI) technology. 

As part of the campaign, users can create unique pieces of art with advanced AI technology and mint them into tradable NFTs, marking this occasion as another market-first in the bank’s journey of technological innovation.

From now until 18 April 2023, Hong Kong users can simply answer three interesting questions in the campaign page of NFT Maker via ZA Bank App. Based on their answers, the AI system will generate a background picture in a particular art style, along with signature Hong Kong elements such as the Star Ferry, the Peak Tram and double-decker buses. Users can then add ZA-branded items to create artworks in their own way.

After completing their artworks, users can invite friends to vote for them. Those who are ranked in the top 333 will get awesome prizes. The top three winners will each get a free one-year M+ museum membership, for a visually stunning and artistic journey with a friend, along with 300,000 ZA Coins (equivalent to HKD 3,000) and a special T-shirt printed with their winning masterpiece.

During the campaign period, each user can create up to five artworks, and turn one of them into an NFT on the popular blockchain Polygon. For the first time ever in Hong Kong’s virtual banking industry, these NFTs can be exported to a blockchain wallet for trading, according to the release. 

a.i. generated background picture

After completing an artwork, it will be displayed on the campaign page and may be used as external marketing and promotional material. Participants can share their artworks to social media platform for canvassing. All artworks will be ranked from highest to lowest based on the number of votes they have received.

MARKETING-INTERACTIVE has reached out to ZA Bank for more information. 

Apart from its digital capabilities, ZA Bank has also launched a physical event “ZA Carnival: Millionaire Edition” for its Millionaire PowerDraw campaign to engage with consumers last August. 

The carnival arrived in Olympian City on 27 July until 8 August, followed by tmtplaza in Tuen Mun on from August to 23 August. The event featured eight classic booths, including Rainbow (coin toss), Ring (ring toss), Teeth (teeth knockout), Pinball amongst others. 

Related articles:

ZA Bank launches carnival for new campaign to engage with consumers
Brand Spotlight: How ZA Bank cashes in on word-of-mouth recommendations


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