WPP Media head of data and technology departs

WPP Media's head of data and technology Shaun Frazao (pictured) is departing after seven years. In a LinkedIn post, Frazao said he will return to his early career focus: public and political affairs. 

He also reflected on a decade-long career in marketing and advertising, highlighting the experiences and people that shaped his journey.

“After a decade in marketing and advertising - seven of those years with WPP/WPP Media/Wavemaker - it’s time to close this chapter,” he said. “I am saying goodbye to a company I will deeply miss, and to an industry that has shaped who I am professionally (and sometimes personally) in ways I could never have imagined.”

Frazao described his tenure as a “rollercoaster”, noting the opportunities to grow, pivot, and push boundaries within the agency network. He singled out colleagues and mentors who had influenced his career, crediting them with guidance, trust and inspiration throughout his WPP journey.

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“More on that adventure soon… For now, I just want to say: thank you, WPP. Thank you for the opportunities, the trust, and the friendships. I’ll miss the living hell out of you,” he added.

MARKETING-INTERACTIVE has reached out to WPP Media for more information. 

Prior to his most recent role, Frazao spent nearly six years at Wavemaker, holding positions including global senior strategy partner, global strategy partner, chief strategy officer for Sub-Saharan Africa, and head of digital and content. He also held roles at Penquin and SPACE.TM.

Frazao’s exit comes as WPP prepares for the retirement of chief operating officer Andrew Scott, who will step down from the board at the end of 2025 after nearly three decades with the network. Scott, who joined WPP in 1999 as director of corporate development, has played a key role in shaping the company’s growth and transformation. He will work closely with incoming CEO Cindy Rose during the transition period and continue as a senior advisor to support strategy execution.

During his tenure, Scott led WPP’s M&A activity, driving acquisitions to expand the company’s capabilities in AI, data, and technology, including Satalia and InfoSum. He also oversaw major divestments, such as the sale of a 60% stake in Kantar to Bain Capital and the recent sale of FGS Global to KKR.

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