WPP reportedly revamps creative agency structure in major overhaul

WPP is reportedly bringing its three main creative advertising agencies under one banner, WPP Creative. The three creative agencies including Ogilvy, VML and AKQA will be retained under the banner, but will continue to operate independently, according to the Financial Times. 

The move aims to simplify the advertising giant's offerings to clients by bringing in more integrated services across the business. WPP Creative will sit alongside WPP Production, the group's newly launched integrated media and production division.

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More details are understood to be available later this month.

Earlier in January this year, WPP united its production expertise, including Hogarth, into WPP Production. The new platform aims to deliver speed, scale and creativity across its client roster.

In addition, the restructure consolidates all content producers under one global team, combining agency and production expertise to foster collaboration, innovation, and operational efficiency. Richard Glasson, global CEO of Hogarth, leads the new division. 

Meanwhile, back in May 2025, the agency moved creative agency Grey under Ogilvy, shifting its reporting structure from AKQA group. The move, according to internal memos obtained by MARKETING-INTERACTIVE at the time, was aimed at strengthening collaboration and unlocking growth opportunities across teh WPP network. 

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