Digital Turbine nabs former TikTok Vietnam lead as APAC sales VP

Mobile growth platform Digital Turbine has appointed Sea Yen Ong (pictured) as its new regional vice president of sales for Asia Pacific (APAC), tapping the former TikTok country general manager for Vietnam to lead its next phase of growth across the region.

Based in Singapore, Ong took on the role in January 2026 and now oversees Digital Turbine’s brand and agency strategy across APAC, spanning markets from Japan to India, including Australia, Southeast Asia and South Asia. He reports directly to Jon Hudson, senior vice president of global sales at Digital Turbine.

Ong joins from a two-year stint at TikTok, where he most recently served as the country manager, global business solutions, for Vietnam, which saw him leading commercial strategy and supporting platform growth in one of Southeast Asia’s fastest-growing digital markets. He began his time at the social platform company as the head of channel revenue partnerships for Southeast Asia. Prior to that, he spent nearly seven years as the regional head of sales at Spotify, covering SEA, Hong Kong and Taiwan. 

Ong began his career in the advertising industry back in Malaysia, having worked at OgilvyOne, and Rapp Collins Worldwide. He also spent nine years as the business director for Yellow Brick Road, the exclusive reseller of Yahoo! in Malaysia, Indonesia, Philippines. Later on, the company was renamed as Better Digital Solutions through a merger, where Ong spent six years as the regional director of sales for SEA. 

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In his new role, Ong is tasked with strengthening partnerships with marketers and agency networks, while helping brands navigate an increasingly complex and crowded mobile media ecosystem. His remit includes leading regional sales teams, shaping go-to-market strategy, and demonstrating how Digital Turbine’s mobile ecosystem can deliver brand impact and measurable outcomes at scale. One of his key focuses will be guiding brands towards more transparent and efficient mobile environments, as advertisers continue to seek alternatives beyond fragmented touchpoints and walled garden platforms.

Commenting on his appointment, Ong told A+M that: “APAC is one of the most dynamic and fast-evolving advertising regions in the world, and mobile sits at the heart of that transformation. I’m excited to work with partners across the region to unlock new opportunities, drive stronger outcomes, and help shape the future of mobile advertising in APAC.”

Ong joins Digital Turbine at a time when the company is sharpening its focus on agency and brand partnerships across APAC. According to the company, its priorities for 2026 include expanding market coverage, deepening strategic relationships, and showcasing how its platform can deliver incremental reach and performance beyond traditional mobile network ecosystems.

Welcoming Ong to the company, Hudson said: “We are thrilled to welcome Sea Yen to Digital Turbine at such a pivotal moment for our business in APAC and around the world. He brings deep market expertise, strong agency relationships, and a proven track record of driving growth at scale.” Hudson added that Ong’s leadership will be instrumental as Digital Turbine continues to expand its footprint in the region and deliver greater value to advertisers through its mobile solutions.

In other recent people movements, Meta has appointed seasoned marketing and digital transformation leader Lau Sook Ping as its new country director for Malaysia. She joins from L’Oréal, where she spent over a decade in various leadership roles, most recently serving as chief digital and marketing officer for Malaysia and Singapore. During her tenure, she played a key role in driving digital acceleration, eCommerce growth and data-led marketing transformation across the beauty group’s portfolio.

Meanwhile, global marketing data, analytics and consulting firm Kantar has appointed Rika Sharma as executive managing director for its Southeast Asia cluster and Singapore business. Sharma will lead Kantar’s growth and strategic alignment across the region, with a focus on strengthening client partnerships and accelerating the company’s regional momentum.

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