WE Communications hires Zeno Group’s Jeremy Seow as new MD

WE Communications has appointed Jeremy Seow as managing director (MD) of its Singapore operations. He was formerly MD of Zeno Group, a role he held since 2014. Seow takes over from Carolyn Camoens, who has been in the role for six years.

He will report to Matthew Lackie, executive vice president, WE-APAC and partner with Camoens, senior vice president, SEA to continue to build out the sub-region’s proposition.

He will be tasked to strengthen WE’s current roster of clients, and ensure that the agency’s client-facing capabilities reflect the needs of brands in motion. Current clients include Akamai, Aruba, Amadeus, Elsevier, Qatar Airways, Risis, Roche, RSA, Shire and Virgin Active.

In September last year, Seow told Marketing he will be moving into a regional role in Zeno Group including Singapore and Malaysia. The regional role saw him working in partnership with global chief digital officer John Kerr along with other managing directors from across Asia to regionalise its most important clients, he said.

Replacing him as Singapore MD was Matt Collette who was last director of regional planning and innovation with the group.

Seow was appointed as MD of Singapore in 2014. The role was a newly created one and was previously managed by John Kerr, who was managing director of Zeno Asia. During his time in the role, he was responsible for partnering with key clients to formulate, recommend and implement digital strategies to advance business objectives.

Seow has over 15 years’ experience in business development, communications and digital marketing in Singapore and across APAC, holding past tenures at Ogilvy One Worldwide, Social@Ogilvy and Edelman.

“WE’s fiercely independent mindset, collaborative culture and deep understanding of the media and content ecosystems were the main attraction drivers to the firm. In Singapore, WE has continuously remained client-centric while continuing to push the innovation envelope,” Seow said.

“As the recent discoveries from our Stories in Motion research shows, brands need to understand the importance and the value of intentional and unintentional search in order to build momentum. With his background working for integrated agencies, Seow’s expertise will provide further opportunities for WE’s clients to enhance the motion of their brand, ensuring they have all the necessary tools to shape consumer behaviour, brand preference and purchase,” Matthew Lackie, executive vice president, WE-APAC, said.