UOB Bank taps former Lazada CMO Marcus Chew to lead retail marketing

UOB Bank has appointed Marcus Chew as its new managing director, group retail marketing. Chew joins the bank from Lazada Group where he was previously group chief marketing officer at Lazada and Daraz. 

Chew joined Lazada in 2021, overseeing the eCommerce platform’s end-to-end marketing strategy across Southeast Asia and South Asia. In the role, he led brand strategy, creative development, media execution and go-to-market planning across 11 markets.

Prior to Lazada, Chew was CMO at NTUC Income from 2013 to 2021. As part of the insurer’s executive leadership team, he led the transformation of its marketing function, including building out its martech stack and scaling its digital business.

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Earlier in his career, Chew held regional marketing leadership roles at adidas, overseeing brand marketing and PR across China and Southeast Asia. He also previously served as regional marketing director at Sime Darby, and began his career at Unilever, where he managed brands including Sunsilk, Dove and Lux across Singapore and Malaysia.

MARKETING-INTERACTIVE has reached out for a statement. 

His appointment comes amid wider leadership movements across the banking sector. Earlier in April, Sameer Gupta stepped down from his role as group chief analytics officer at DBS Bank, ending a 12-year tenure during which he helped shape the bank’s data and AI transformation efforts at scale.

Following his departure, Gupta joined Lloyds Banking Group as chief data and AI officer, reporting to Ron van Kemenade. His remit includes overseeing the responsible, transparent and secure use of AI across the organisation, alongside governance and regulatory oversight.

Meanwhile, HSBC Singapore appointed Mayank Dutt as head of propositions and customer life cycle management (CLCM) for international wealth and premier banking. Reporting to Alice Fok, Dutt oversees customer engagement, proposition development and portfolio management across the bank’s premier, international and emerging affluent segments.

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