Maker Lab elevates Intan Mokhnar to CEO

Maker Lab, the in-housing partner and lead AI agency for Miroma Group, has elevated Intan Mokhnar (pictured) to chief executive officer. As CEO, Intan will continue to oversee overall business operations and drive growth across Maker Lab’s client portfolio.

Intan steps into the CEO role after a three-year tenure as managing director, during which the agency expanded its client portfolio and deepened its embedded model with global brands.

Under her leadership, Maker Lab secured new business wins including KFC Singapore, Grab, P&G, Samsung and Nike, while extending existing partnerships with clients such as Google and YouTube.

Prior to joining Maker Lab, Intan was senior consultant at Ebiquity, managing director at Jones Knowles Ritchie and managing director at BBDO Indonesia.

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In tandem, founder and former CEO Matt Shoult has been elevated to executive chairman, where he will focus on long-term strategic direction as the agency scales its embedded operating model amid rising demand for in-housing and AI-enabled workflows.

“Since Intan joined Maker Lab, we’ve seen a material step change in the business, in how we operate, the strength of our client relationships, and the pace at which we’re growing,” said Shoult. “What stands out is a rare combination of authenticity and commercial judgement. There is a deep understanding of both the work and the business behind it, and a clear ability to build the conditions for teams to perform at their best.”

Shoult added that Maker Lab has always been about embedded teams delivering real outcomes, and that Intan has pushed that model further than he thought possible.

“I’m stepping into this role with a leadership team I trust deeply, and with Shoult’s continued partnership. That’s what gives me confidence in what we’ll build next. Our focus is simple: stay close to our clients, stay sharp in how we operate, and keep finding new ways to create value," said Intan.

She added that the agency's strength lies in its proximity to clients. “The Maker Lab difference is in our proximity to the work. We’re not advising from the outside. We’re sat with the clients, accountable, and much closer to the decisions and outcomes that matter.”

The leadership transition comes as Maker Lab enters its next phase of growth, with rising demand for embedded teams, AI-enabled workflows and more accountable marketing delivery models. Looking ahead, the agency will continue scaling its in-housing model while developing AI-powered systems to help brands move faster and operate closer to culture.

Earlier in January, the Singapore Tourism Board also renewed its two-year contract with the agency. Under the renewed contract, Maker Lab will continue to deliver end-to-end social media services for Visit Singapore, spanning content creation, community management and social performance analysis.

The work will be handled by an embedded social team supported by Maker Lab’s proprietary AI tools and workflows, aimed at accelerating delivery and improving creative output.

The renewal follows a period of strong performance across Visit Singapore’s digital channels, including TikTok, Instagram and YouTube. Since the partnership began in 2024, Maker Lab’s remit has expanded from creative production to full-scale social content operations, anchored by an in-house team of creators.

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