Visa has called for a global creative pitch where it has reportedly invited incumbents BBDO and Saatchi & Saatchi to pitch, according to Adweek. The financial services company appointed BBDO to led its creative globally in 2012, taking over from TBWA\. BBDO's work for Visa in Asia Pacific includes countries such as Singapore, Malaysia and Hong Kong. Meanwhile, Saatchi & Saatchi has been handling creative for Visa Europe, which was by Visa Inc in 2015.
Marketing has reached out to Visa and Saatchi & Saatchi for comment. Meanwhile, BBDO declined to comment. Separately, Visa has been working with Starcom for global media duties since 2015.
Last month, Visa said it is committed to support 10 million small businesses across Asia Pacific, in a bid to get local communities back on their feet amidst the COVID-19 pandemic. As part of this, it introduced a range of programmes and solutions to help SMEs drive efficiency and sales by accepting and making payments digitally to meet increased demand for cashless payments. It also formed the Visa Economic Empowerment Institute focused on economic and societal issues, including pandemic challenges SMEs face and closing racial and gender opportunity gaps.
On the tourism front, Visa partnered Malaysia's Ministry of Tourism, Arts and Culture to promote the country as a preferred travel destination, especially in the shopping segment. Visa will leverage its data analytics capabilities and research to produce useful traveller insights, and work with Tourism Malaysia to transform tourists' travel experiences
Meanwhile in Singapore, the company named Liru Chan head of marketing to oversee creative and impactful marketing strategies aimed at increasing brand vitality and positive results for Visa’s Singapore business. Tourism Malays
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