APRW bags trio of community-focused communications accounts

APRW has secured three community-focused communications accounts, adding Fashion For Cancer and Run For Inclusion 2026 to its client roster while retaining the Singapore National Co-operative Federation (SNCF).

Under the new mandates, the independent communications agency will lead publicity and media relations for Fashion For Cancer and Run For Inclusion 2026, while continuing to oversee public relations for SNCF.

Fashion For Cancer is an annual charity fashion show supporting the National Cancer Centre Singapore Cancer Fund. Meanwhile, Run For Inclusion, organised by Runninghour, is a community sporting event that promotes accessibility and inclusion by bringing together participants of all abilities.

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For SNCF, APRW will continue to provide strategic communications counsel across media relations, content development, event publicity, media monitoring and issues management, with a focus on strengthening the federation's media presence and amplifying the impact of Singapore's co-operative movement.

Julie Chiang, director at APRW, said the agency is proud to support initiatives that create meaningful social impact across Singapore's community landscape. 

“Fashion For Cancer 2026 is more than just a fundraising event. It is a powerful platform that celebrates the resilience, courage, and humanity of cancer survivors and patients through storytelling and collective community support. We are honoured to support the initiative on a pro bono basis and help amplify the meaningful stories behind FFC. We hope the event not only raises vital funds for cancer research and patient care, but also encourages more open conversations surrounding cancer, healing, and hope," she said. 

In tandem, Chiang said that Run For Inclusion is a movement that showcases what is possible when people of all abilities come together as one community.

"Through our work, we aim to amplify these voices and moments of connection, and inspire Singaporeans to embrace inclusion and help build a society where everyone truly belongs," she added. 

The latest appointments build on APRW's growing portfolio of communications mandates across the arts, entertainment and community sectors. Earlier in June, the agency expanded its entertainment roster after securing publicity duties for Malaysian vocal group EMPAT's Singapore debut, retaining the Singapore River Festival for its milestone 10th edition, and continuing its long-running partnership with child piano prodigy Mikkel Myer Lee.

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