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UOB makes inclusive hiring push with ‘The Unlimited’ initiative

United Overseas Bank (UOB) has stated “The Unlimited” to enable more inclusive hiring practices. It partnered public, private and people sectors in Singapore for the first time to connect businesses with persons with disabilities for sustainable employment.

The move comes after a recent survey by UOB, which found that two-thirds of the 220 key decision-makers at companies in Singapore would hire persons with disabilities if provided with sufficient guidance on the hiring process.

The initiative aims to encourage companies, starting with UOB’s corporate clients, to take the first step and to facilitate the process of hiring for interested companies. Companies that register at the dedicated “The Unlimited” website hosted by UOB will be assisted from enquiry through to employment. UOB is collaborating with SG Enable, Autism Resource Centre, Movement for the Intellectually Disabled of Singapore and SPD for this initiative.

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72andSunny Singapore, which developed the brand communications, is the agency behind “The Unlimited”. The name seeks to communicate UOB’s focus and intent on opening new perspectives amongst businesses when it comes to inclusive employment.

Gan Ai Im, head of group brand, UOB, said: “To create awareness and generate interest in inclusive employment, we have been actively engaging our corporate clients, business partners and other organisations to share best practices. Through this initiative we hope to see the integration of persons with disabilities into the workforce.” UOB has experience in hiring persons with disabilities since 2013, according to a press release.

Johnny Tan, ECD at 72andSunny Singapore added: “We are firm believers that brands have the power to create positive impact. At 72andSunny, we call this brand citizenship.What is good for society and community is also good for business.”

Campaign credits:
Client: UOB
Agency: 72andSunny Singapore
Production: electriclimefilms

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