UNIQLO turns Old Chang Kee’s iconic puff into wearable street style

Singapore’s UNIQLO has teamed up with homegrown food brand Old Chang Kee to launch a playful collaboration celebrating the city’s culinary heritage.

The partnership, running from 17 October, introduces seven UTme! T-shirt designs and six embroidery options featuring Old Chang Kee icons such as the Curry’O and its heritage store at REX. Designs were created in collaboration with local studio Wheniwasfour.

To celebrate the launch, UNIQLO will offer exclusive in-store experiences from 17 to 19 October, including snack redemptions for early shoppers and collectible luggage stickers. Select UTme! designs and embroideries will be available across all stores, while three additional T-shirt designs are exclusive to UTme! stores at Orchard Central, Jewel Changi Airport and VivoCity.

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The collaboration reflects a shared philosophy of customer-centric innovation, blending classic products with contemporary creativity. “Since 1956, we have continuously strived to bring joy and comfort to the everyday lives of Singaporeans. This collaboration with UNIQLO is especially meaningful as we both uphold strong values of providing the best experience for our customers,” said Han Keen Juan, chairman and founder of Old Chang Kee.

UNIQLO Singapore marketing director Paulene Ong highlighted the local cultural significance of the partnership. “What inspires us deeply is how Old Chang Kee’s rich tradition and heritage is kept alive with dedicated training upskilling of future generation of talents. At UNIQLO, we share the same belief with our LifeWear Philosophy; creating simple essential pieces that are designed to be lived in, loved and carried forward through generations."

"Together with Old Chang Kee and local design studio Wheniwasfour, we hope that every design resonates strongly with our local community and tourists exploring more about Singapore’s food culture," added Ong.

The collaboration underlines UNIQLO’s LifeWear philosophy of combining simplicity, quality, and longevity with cultural relevance, while giving Old Chang Kee fans a new way to celebrate a beloved local brand.

This isn’t UNIQLO’s first foray into celebrating local heritage through fashion. Earlier in July, the retailer partnered with Singaporean breakfast institution Ya Kun Kaya Toast to mark the nation’s 60th birthday, launching a limited-edition UTme! T-shirt collection that paid homage to the country’s beloved kopi and teh culture.

The collection, which debuted on 1 August, featured six exclusive designs: three drawing inspiration from Ya Kun’s original Far East Square store and three riffing on local coffee shop lingo with playful nods to the brand’s “Order coffee like a pro” concept.

The collaboration also included collectible novelties, with shoppers spending at least SG$100 in-store able to redeem a UNIQLO x Ya Kun Kaya Toast keychain set, available in three pre-packed designs while stocks lasted.

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