UNIQLO names contemporary designer KAWS as first artist in residence

Global apparel retailer UNIQLO has appointed contemporary artist Brian Donnelly, known professionally as KAWS, as its first-ever artist in residence, marking a new chapter in its long-running collaborations with creatives at the forefront of culture.

The role will see KAWS enhance the brand’s "Art for all" initiatives through global art events at UNIQLO flagship stores and activations with museum partners. Beyond events, KAWS will also contribute to the development of future LifeWear products, with the first collection slated for fall/winter 2025.

KAWS is known for his pop culture–inspired works that blend street art, fine art, and commercial design. His signature motifs include the “Companion” character and his trademark “XX” eyes, which appear across paintings, sculptures, toys, and fashion collaborations. He has partnered with global brands such as Nike and Dior, making his art accessible to mass audiences while retaining strong presence in galleries and museums worldwide.

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According to UNIQLO, the artist in residence position was created to bring in collaborators, propose new creative concepts, participate in the UT Grand Prix competitions, and engage in events alongside the brand’s global ambassadors.

The partnership builds on UNIQLO’s history of artist tie-ups under its UT (UNIQLO T-shirt) line, though the new role will extend KAWS’ influence across a wider range of LifeWear products.

"In our ever-evolving world, art is now more important than ever as an expression of our humanity. KAWS has been breaking the traditional boundaries of the art world, just as UNIQLO in its efforts to redefine the apparel industry through LifeWear" said John C Jay, president of global creative of Fast Retailing,

He added, "As our artist in residence, KAWS will help UNIQLO expand the global appreciation and participation of art and creativity for all."

Speaking on his new appointment, KAWS said, "I am thrilled to be taking this next step with my longtime partner UNIQLO to become the brand's first artist in residence. In this role, I hope to tap into the art community and global creatives to curate the next generation of UNIQLO collaborators." 

UNIQLO has a track record of unconventional collaborations. In Hong Kong, it tapped four local rising talents, singer-songwriter Terence Lam, actress Chung Suet-ying, long jumper Rina Lin, and independent singer Dale, to celebrate 20 years in the market and the expansion of its Mira Place store. Through their personal stories and creative styling with LifeWear items such as knitwear, PUFFTECH, and sweatshirts, the campaign illustrated how LifeWear integrates into daily life.

In Malaysia, UNIQLO launched its first UT collaboration with the Pokémon Trading Card Game, alongside the Pokémon TCG Pocket app. The capsule collection, which went live on 11 August 2025, features fan-favourite characters such as Pikachu, Slowpoke, and Omanyte in UT’s signature graphic style.

In Singapore, UNIQLO celebrated the nation’s 60th birthday with a hyperlocal UTme! T-shirt collection in partnership with heritage breakfast brand Ya Kun Kaya Toast. Launched on 1 August, the six exclusive designs pay tribute to the brand’s 80-year legacy and Singapore’s kopi and teh culture, drawing inspiration from the original Far East Square store and local coffee shop lingo.

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