UNIQLO taps local artists to celebrate 20 years in HK

Global apparel retailer UNIQLO has tapped four local rising talents to celebrate its 20 years in Hong Kong, as well as the expanded Mira Place store, which used to be the iconic original UNIQLO store in the city.

Spanning three floors with a total area of more than 27,000 square feet – double its original size – the UNIQLO Mira Place store is now the largest UNIQLO in Kowloon. The store is the first in Kowloon to introduce such experiential services as UNIQLO COFFEE and RE.UNIQLO STUDIO, and one of the first locations outside Japan to feature Smart Lockers, significantly enhancing the O2O shopping experience.

The newly expanded Mira Place store also embraces the brand’s global store renewal standards, featuring a clean and bright colour palette combined with digital displays and spacious product shelving to showcase a wide range of popular items, all designed to create a comfortable and relaxed shopping environment.

UNIQLO has enlisted four local rising talents including singer-songwriter Terence Lam, actress Chung Suet-ying, promising long jumper Rina Lin, and independent singer Dale, to lead this special anniversary campaign. Through their personal stories and creative styling with UNIQLO clothing — including knitwear, PUFFTECH and sweatshirts — the campaign illustrates how LifeWear integrates into and enriches daily life, embodying the brand’s LifeWear philosophy.

Beyond the campaign, UNIQLO has also unveiled the UNIQLO : C 2025 Fall/Winter collection, featuring the wine-red oversized sweatshirt and sweatpants, which debuted earlier in Hong Kong, Macau, and Taiwan. Furthermore, the collection will also feature special colourways of the women’s short-sleeve cotton shirt and men’s and women’s HEATTECH extra warm cashmere-blend crew neck t-shirt. The classic U AIRism Cotton Oversized Crew Neck T-Shirt will make their debut in special colours unique to Hong Kong, Macau, and Taiwan, adding distinctive touches to autumn and winter styling.

Additionally, in recognition of this double celebration, UNIQLO has once again collaborated with the globally popular IP THE MONSTERS by POP MART, featuring illustrations of ZIMOMO by artist Kasing Lung in a special Hong Kong-exclusive UTme!.

These limited designs will be available at selected UNIQLO stores in Hong Kong as well as at the online flagship store, starting 17 October, in conjunction with the grand reopening of the Mira Place Store. In addition to limited-edition white and grey T-shirts for both adults and children, customers can visit UNIQLO stores with UTme! services to create their own personalised THE MONSTERS T-shirts.

To celebrate UNIQLO’s 20th anniversary in Hong Kong and the expansion of the Mira Place Store, UNIQLO will be rolling out a series of opening offers and interactive activities to share this milestone with customers, including a chance to win autographed gifts by Terence Lam.

MARKETING-INTERACTIVE has reached out to UNIQLO for more information. 

Most recently, UNIQLO has tapped Australian actor Cate Blanchett as its global brand ambassador. During an interview with UNIQLO's LiveWear magazine, Blanchett said she sees the brand as timeless, essential clothing that is made to last; effortless clothing for everyday life. "Rather than chase fashion trends, UNIQLO offers people essentials. These items have a simple beauty to be sure, especially with Clare Waight Keller as creative director, but this desirability isn’t driven by constant newness."

She has been impressed with UNIQLO’s efforts to make life better and the way they strive to build collections that last. "Working with UNIQLO, I felt there was a genuine opportunity to meet people where they live, an opportunity to delve actively into the notion that wearing clothes and engaging in the world around you (in your life and the lives of others) are not mutually exclusive."

Moving forward, Blanchett would like to amplify some of the brand's initiatives already in place, such as the Peace for All initiative, where artists and designers have made wonderful T-shirts, and clothing aid programs, such as giving HEATTECH to displaced people living in extreme weather conditions.

"I’d love to help expand and draw even more attention to these efforts and indeed shed a light on the challenges of displacement. I also hope to encourage UNIQLO customers to take advantage of the alteration and repair services, so they can treasure their purchases even longer. I’m a huge fan of sashiko embroidery and was very excited to see such a big brand taking steps in the direction of repair."

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