Tune Talk hands out free 3GB data as apology for service disruption


Tune Talk, a mobile virtual network operator (MVNO), handed out free 3GB worth of data to its consumers on Malaysia Day after it experienced a service disruption last week. According to Tune Talk, there was an unplanned technical issue resulting in the disruption in data usage on 14 September, while calls and SMS worked fine for consumers. Tune Talk then apologised to consumers last week and stressed that it was working hard to resolve the issue.

The free 3GB worth of data came as a surprise to consumers, who jumped at the chance to make use of the 24 hour complimentary offer. Once again, the MVNO apologised to consumers and also thanked them for their support.

Several netizens praised Tune Talk on social media for going the extra mile, with some saying that other telcos would have merely apologised if there was a service disruption. According to a Twitter user, such a gesture sets Tune Talk apart from its competitors.

However, there were a handful of consumers who said that they were unable to redeem the free data offered. Regardless, It is safe to say that Tune Talk truly knows how to surprise and delight consumers.

Early last year, the MVNO named Ameen Amaendran its CEO to direct the company to "unprecedented levels". Prior to this, Ameen was the CEO for RedOne and also the head of MVNO and migrant segment at Celcom. Tune Talk is under Tune Group which was founded by AirAsia's group CEO Tony Fernandes and chairman Kamarudin bin Meranun. Among the list of services Tune Group offers include Tune Air, Tune Hotels, Tune Labs, Caterham Group and Epsom College.

Recently, Tune Hotels threw its weight behind BFM89.9's #BersatuForMakan campaign as the accommodation sponsor. #BersatuForMakan was in response to Malaysia being left out of Netflix's Street Food documentary series despite the country being renowned for its variety of dishes.

[advertising + marketing’s PR Asia will come to Malaysia this November, gathering together some of the finest minds in industry to explore the exciting and developing world of digital PR. Join us for a series of exclusive case studies, interactive and thought-provoking discussions at PR Asia on 20 November in Kuala Lumpur, Malaysia. Register now.]