Malaysia Airlines and Tune Hotels have showed support for the #BersatuForMakan (Unite for Food) campaign by coming on board as flight sponsor and accommodation sponsor respectively. This comes less than two weeks after BFM 89.9 launched the campaign together with Fishermen Integrated, with the petition calling for the inclusion of Malaysia in Netflix’s documentary series Street Food.
The petition has garnered over 19,000 signatures to date since its launch on 23 August. The idea for the campaign and the self-funded 30-minute video was conceptualised by Fishermen Integrated in response to Malaysia being left out of the documentary series, despite being renowned for its food. The video was launched on Malaysia Day and features local street food businesses and their stories, celebrating them as guardians of the national heritage that is Malaysia’s food.
According to Fishermen Integrated’s ECD Andrew Tan, the team took great care to produce the episode in the same style to enable Netflix to immediately add it to its platforms as part of the Street Food series. The #BersatuForMakan campaign is also supported by Ittify as the social media influencer marketing partner and Rantau Golin as the PR partner. A+M has reached out to BFM89.9 for additional information.
BFM general manager Meera Sivasothy said it is pleased and heartened by the response it is getting from Malaysians from all walks of life and also from leading brands in Malaysia.
“Special thanks to Malaysia Airlines and Tune Hotels for their sponsorship and to everyone who has contributed to the project. With this level of public support and show of national unity, we certainly hope to work with Netflix to stream our self-produced episode,” he said.
Meanwhile, Fishermen Integrated’s managing director Mark Lee added that the campaign has proved that there is unity among Malaysians, which is a crucial sentiment as this campaign was launched with Merdeka Day and Malaysia Day.