Tumi has launched a global film series across its digital channels, telling stories of perfection through innovation.
"Perfecting The Journey – The Series" has drawn inspiration from multiple industries, with each episode investigating the continuous drive towards perfecting a specific craft.
The first episode features Korean-American actor Daniel Henney, explaining how achieving the “perfect scene” is his ultimate goal as an actor. Directed by Jon Clements, it offers an inside look at Henney’s creative process when preparing for a shoot, from character research to the moment he steps in front of the camera. Of course, as this is a piece of marketing, Tumi products make an appearance as well.
The series will run globally across Tumi’s digital and social channels, including Instagram, Facebook, Twitter, and YouTube.
Running alongside the film, the campaign is pushing a number of key visuals which see Henney travelling with Tumi's latest "19 Degree Polycarbonate" collection, which is exclusive to Asia-Pacific.
“We see Henney as a true global citizen always striving to perfect his journey,” says Victor Sanz, creative director of TUMI. “Knowing the passion we both share for our crafts made it easy to connect with him on a deeper level. I’m excited to share the first episode in this incredible new series and look forward to sharing more to come.”