In a tender document, Tourism Malaysia said that it is seeking a creative and branding agency to work on its advertising campaigns and interested agencies should have experience in at least three of the following - print media, digital media, billboards, design and fine arts, IP and all other media advertising services. Tourism Malaysia is also looking to run a nine-month advertising and marketing campaign in Europe.
Meanwhile, its media pitch covers four regions - ASEAN, North and East Asia, South and West Asia and Europe, the US and Oceania. Interested agencies are required to have expertise in two of the following - digital media, print media, billboards and all other media advertising services.
Earlier this month, Tourism Malaysia said it is targeting to bring in approximately RM100 billion in tourism receipts and 30 million international tourists into Malaysia through its Visit Malaysia 2020 campaign. It also recently tied up with Barbie to promote travel destinations in the country through a social media contest. Malaysians are encouraged to take photos of themselves at various destinations within Malaysia with their Barbie doll using the campaign tagline #BarbieCutiCutiMalaysia.
Malaysia's tourism sector has been active with pitches recently. Malaysia Airports Holdings is currently in the midst of a brand refresh initiative which involves three stages covering audit, conceptualisation and implementation, A+M understands. In the meantime, Malaysia Airlines recently called off its global pitch covering creative, social and media for its marketing hub. A+M understands the appointment initially covered global duties and was slated to be for a period of two years with the option to extend for another.