Touch ‘n Go Group’s brand and marketing director Izra Izzuddin steps down

Touch ‘n Go Group (TNG) director of brand management and marketing Izra Izzuddin is leaving the company. Izra has been with the company since 2020, first taking on the role of director of marketing communications and sustainability. Currently, she also holds on to the portfolio. 

Izra confirmed the move to A+M and added that her time at TNG was “challenging yet fulfilling”. She also shared that moving forward the company is focused on building its brand and she has worked alongside the team to craft out key plans to strengthen the three key pillars of the brand - convenient, safe and responsible.

The company will also look to position Touch ‘n Go eWallet as a hub for all payments and financial services need, for the team to build and execute moving forward.

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During her time with the company, she has helped TNG Digital acquire new users and retain them as active users, optimise projects and campaigns, produce new brand/product solutions, as well as maintain Touch 'n Go's eWallet as the market leader via key identity products and brand differentiation. Izra added that the work that TNG Digital does is very much aligned with the government's push for a cashless society.

"It lends credence to what we do and not just for our own benefit but to a larger extent, it's what the government is pushing for," she explained.

Prior to TNG, Izzudin was VP of FlyFirefly from 2016 to 2020, and was responsible for attention grabbing campaigns such as the Terima Kasih campaign, Dump Your Ex campaign, and a witty promotion offering RM23 discount on the back of AirAsia's protest in 2019.

Before that she was head, product planning and marketing of inflight at AirAsia, from 2014 to 2016 and head of brand communications, special projects and events at Media Prima from 2008 to 2015. She also worked at Nestle as a brand manager for MAGGI. 

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