Pokémon Center Singapore powers up with a local twist

Pokémon Singapore is revamping its retail experience with the reopening of Pokémon Center SINGAPORE at Jewel Changi Airport on 1 July, marking the first full-scale renovation of a Pokémon Center store outside Japan.

The refreshed store will feature a redesigned interior inspired by Singapore’s cultural heritage, alongside new locally themed merchandise and a dedicated event space aimed at growing the local Pokémon community.

Leading the revamp is legendary Pokémon Solgaleo, which will become the new symbol of Pokémon Center SINGAPORE. Solgaleo will appear on the store’s updated logo and façade, greeting visitors alongside Pikachu in a display inspired by Singapore’s skyline.

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According to Pokémon Singapore, the redesigned interior incorporates local cultural elements to create a more familiar and immersive experience for Singapore-based fans, while also offering overseas visitors a uniquely localised Pokémon destination.

The updated store will also include a dedicated event space located at the rear of the outlet. Equipped with a large-format monitor, the area is designed to host activities centred on Pokémon video games, trading card games and app-based gaming.

Located within Jewel Changi Airport, the company said the space is intended to serve both local fans and international visitors, offering opportunities for fans to battle, trade and connect.

To mark the reopening, Pokémon Center SINGAPORE will launch a line of commemorative merchandise featuring artwork inspired by Singapore’s cityscape and culture.

The collection includes plush toys of Solgaleo and Pikachu, alongside merchandise inspired by the traditional kopi (coffee) cup. In total, 20 exclusive products have been created for the store, with the first 12 items launching during the reopening. A second wave of merchandise, including a Pikachu and kopi cup bag charm, will be released in August.

“We are truly humbled by the continued enthusiasm from our fans in Singapore and beyond. In order to live up to those expectations, we hope to inspire even greater love for Pokémon, and encourage fans to visit Pokémon Center SINGAPORE to fully immerse themselves in the experience with this renewed store," Shunsuke Sasaki, managing director of Pokémon Singapore.

Sasaki noted that Solgaleo was selected as the store’s new symbol due to its sun-like mane and its alignment with the company’s vision of creating a Pokémon Center more deeply rooted in Singapore.

He added, “This marks a new chapter for us in Singapore. This is not just a grand reopening, but a commitment to elevate the store experience by transforming Pokémon Center SINGAPORE into a place where people from all walks of life can come to love Pokémon, and where fans can connect globally.”

The reopening follows Pokémon Singapore’s temporary closure of the Jewel Changi Airport outlet in April this year for a comprehensive renewal project. At the time, the company described the revamp as the first major Pokémon Center renovation outside Japan and an “important milestone” globally.

Pokémon Singapore had also said the refreshed concept would feature localised design elements inspired by Singapore’s heritage and everyday culture, alongside expanded merchandise offerings and new experiential features. During the closure, the brand operated pop-up stores at Jewel Changi Airport and Plaza Singapura.

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