TM hunts for agency to manage big data and advanced analytics

Telekom Malaysia (TM) is on the hunt for an agency to manage big data and advanced analytics architecture services. TM has clarified to A+M that it is not looking for marketing-led big data consultancies.

According to the request for information (RFI) seen by A+M, interested parties should have project experience in big data and advanced analytics architecture consultancy and an understanding of Malaysia and the telecoms market. The closing date for the RFI submission is 5 August 2019.

Meanwhile, TM is also currently in the midst of a creative pitch involving below the line duties and a media pitch. The telco said in a previous tender that it is looking to appoint a panel of agencies for the respective creative and media duties. The incumbents for BTL are CD Advertising, PTS Advertising, Fat Boys, FM Media and Ova, while m/SIX is the lead agency for unifi, managing media planning and buying duties.

[Digital Marketing Asia Conference 2019 in Kuala Lumpur Malaysia is coming back for it’s fourth year. ‘Moving Towards A Smart Nation’ will be this year’s theme with speakers from the civil service and private sector. Come join us on 26 – 28 August as we uncover the latest insights to empower digital marketers in Malaysia. Book your seats today.]

Recently, TM's unifi introduced an all-in-one digital application, myunifi, offering consumers and businesses access to the unifi full suite of products and support services, consolidating home, mobile postpaid, wireless broadband, broadband (previously known as Streamyx) and voice. Unifi has also enhanced its official website unifi.com.my to be as simple and seamless as possible. The website now offers a new browsing experience with an improved content structure to ease customer navigation; in accessing information, getting the latest updates on unifi's offerings and subscribe to the plans easily anytime, anywhere.

In June, TM's business solutions arm TM ONE inked a memorandum of collaboration with Huawei to further accelerate the upcoming digital transformation era amongst Malaysians by leveraging on the combined strengths and capabilities of each other. During the same month, it also named Noor Kamarul Anuar Nuruddin its new managing director and group CEO, taking over from Imri Mokhtar who was appointed acting group CEO last November.

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