Tiu Brothers lead Daily Fantasy's new campaign to boost basketball IQ among Filipinos

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Daily Fantasy, the Philippines’ first PAGCOR-licensed fantasy sports platform, has unveiled its latest campaign, “Tius your play,” enlisting basketball icons Chris and Charles Tiu as ambassadors to inspire Filipino fans to bring strategy to their fantasy game.

The campaign marks a new chapter for Daily Fantasy as it strengthens its connection with the country’s basketball-obsessed audience. By tapping the Tiu Brothers - both revered for their basketball IQ, leadership, and tactical approach - the brand aims to encourage players to “build their play” through skill and analysis rather than chance.

“Our latest campaign reinforces Daily Fantasy’s core belief in skill-based play that is brought to life through Chris and Charles Tiu, who perfectly embody that mindset. They are known for their basketball intelligence, strategic thinking, and discipline - the same qualities that define success in Daily Fantasy,” said Jeff Chao, business development manager at Daily Fantasy.

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At the heart of “Tius your play” is an interactive experience that lets fans draft their own fantasy teams, compete with or against the Tiu Brothers, and access exclusive content such as “Tiu-torials,” “Tiu-Nament,” and “Fantasy with a Heart.” Each activation is designed to immerse players in the brothers’ analytical approach to the game - translating real basketball strategy into the fantasy arena.

For Chris Tiu, former Ateneo Blue Eagles captain and PBA champion with Rain or Shine, the campaign represents a natural extension of his passion for teaching and leadership.

“Charles and I are really excited for this new experience as ambassadors for Daily Fantasy. We’ve seen how the platform continues to elevate the basketball experience for fans through its innovative and exciting features, as well as community events. Fantasy sports, after all, are about strategy and decision-making; it’s where players get to think like a coach and put their basketball knowledge into action,” he said.

His brother, Charles Tiu, who has carved a career as both coach and sports analyst, echoed the sentiment.

“Just as Chris said, we’re really excited for this new opportunity as we get to put our experiences on display. Fantasy sports are different because you’re the one calling the shots, building your team, studying the matchups, and deciding who to put in. It’s not about luck; it’s about using your basketball IQ to make the right moves,” he said.

To further engage its growing player base, Daily Fantasy has also introduced a referral programme, rewarding both inviters and invitees with 100 coins each - usable for entering upcoming contests. The initiative is part of the platform’s broader mission to build a community-driven fantasy ecosystem grounded in skill, competition, and camaraderie.

As the fantasy sports scene continues to gain traction in the Philippines, “Tius your play” positions Daily Fantasy not just as a gaming platform, but as an enabler of basketball culture - where fans think, draft, and win like pros.

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