Canva unleashes fantasy shorts to put imagination to work

Canva is urging professionals to “Put imagination to work” in its latest brand campaign, showcasing how the platform helps users break through workday blocks to create visually engaging, impactful content.

Launching with three fantasy-inspired brand films, the campaign blends imagination with Canva’s tools. The first, out today, is a 40-second short that follows a saleswoman who channels her inner warrior to outpace a rival realtor. She exclaims "slay" and designs a medieval-style open house sign that draws a crowd.

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The second spot, "Vamped up", features an ice cream truck owner whose social media content is as plain as vanilla. With Canva’s help, he creates vampire-themed posts that attract a crowd of fellow horror fans.

The last film, "Spellbound", follows Wendy, an HR professional whose presentations lack spark. Using Canva, she designs witch-inspired slides and merchandise, transforming her sessions into engaging, interactive experiences.

The campaign also highlights Canva’s Visual Suite 2.0, including Canva Sheets, a reimagined spreadsheet that integrates content, data, and design into a single, visual workflow.

AI tools such as Bulk Create aim to help marketing teams and freelancers create and share content faster, making work more impactful. The films showcase additional tools for video, social media, and websites. "Put imagination to work" will run across the US until November, spanning TV, billboards, social media, streaming audio, and editorial placements.

“Creativity isn’t just about skill or experience — it’s imagination,” Canva said. “When paired with our platform, that spark can transform into work that’s faster, easier, more visual, and more fun.”

The fantasy-inspired campaign follows Canva’s bold out-of-home push in June, which turned billboard space in London’s Waterloo station into live demos of its design tools. Created with newly appointed UK agency Stink Studios, the campaign blends humour with real-world use cases, highlighting how Canva empowers users of all skill levels to design with ease and flair.

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