Tim Ho Wan celebrates dim sum culture with FAMA

Hong Kong-based Tim Ho Wan has tapped local duo FAMA to promote the debut of its brand-new "Baked buns twin delight", sparking fresh taste sensations for the new year.

Bringing together the brand's iconic baked BBQ pork filling with an elevated truffle chicken flavour, the all-new, limited-time “Baked buns twin delight” combines tradition with creativity to deliver a dual flavour experience.

The bun, resembling a snowy mountain, features Tim Ho Wan’s signature classic — the crispy-topped baked BBQ pork bun with its fragrant crust and flavourful filling, making it a familiar favourite among Hong Kong diners. 

In conversation with MARKETING-INTERACTIVE, Lisa Leung, vice president, global product and marketing, Tim Ho Wan said the initiative aims to play tribute to the brand's all-time bestseller, signature product “BBQ pork bun”.

"As the pioneer of BBQ pork bun, we wish to innovate and surprise the market with new culinary flavor while keeping traditional craftmanship.  The bun, resembling a snowy mountain, features Tim Ho Wan’s signature classic — the crispy-topped baked BBQ pork bun with its fragrant crust and flavorful filling, making it a familiar favorite among Hong Kong diners," she added.

"We hope to bring in new modern flavours, tints of trending, western flavour notes such as foie gras, truffle to excite our global fans. Foie gras, as we all know, a rich and buttery French delicacy, remains a popular and trending ingredient in the global fine dining market."

Tim Ho Wan embraces a spirit of innovation, elevating its signature dim sum to create unexpected delights. The “Black” bun introduces a new creation: the “Black truffle baked chicken bun”, blending the rich aroma of truffle with tender chicken wrapped in a buttery, flaky crust, presenting a luxurious black surprise that allows the restaurant's proudest dim sum to win the love of diners once again.

Tim Ho Wan has always maintained the essence of freshly steamed dim sum, this visually striking black-and-white pairing not only adds a playful touch but also pays tribute to Hong Kong’s unique and inventive dim sum culture.

To resonate with Hong Kong audience, Tim Ho Wan invited the popular local duo FAMA to be the first to taste the new creations. The pair shared their affection for Hong Kong’s dim sum heritage, expressing that dim sum provides a bit of comfort amid their busy work lives and is filled with warm memories of gathering with family.

FAMA is chosen as the brand sees it as a popular duo group in Hong Kong. "With both being super fans in yum cha, we feel that they are great ambassadors for our duo buns launch," said Leung. 

They also joined media guests in witnessing how Tim Ho Wan continues to evolve its classics with fresh creativity, injecting new life and playfulness into traditional dim sum.

Furthermore, Tim Ho Wan also collaborated with local tableware designer Queenie Wong to create a bespoke plating set for the new product. Inspired by her passion for dim sum and the tradition of sharing BBQ buns among Cantonese culture, Wong designed a playful interlocking set that not only perfectly showcases the unique features of the new product but also allows diners to experience the essence of dim sum culture — connection and sharing.

To celebrate the launch of new product, Tim Ho Wan will offer 100 sets of the “Baked buns twin delight” per day in each store as a special giveaway, with any purchase in designated stores including New Town Plaza in Sha Tin, K11 in Tsim Sha Tsui, Taikoo City, and the newly opened Yoho Mall in Yuen Long, on 17 and 18 January 2026.

In addition to these two designated days, from now until 23 January 2026, twins or couples who make a purchase of HK$50 or more during afternoon tea hours at any Tim Ho Wan stores and upload a photo with the “Baked buns twin delight” will also enjoy a complimentary set.

"This unique twist on a classic fills us with pride, and it marks only the beginning. We look forward to unveiling a whole new world of innovative, elevated Michelin-starred dim sum with our fans, globally," said Leung. 

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