Text100 makes slew of global leadership appointments

PR agency Text100 has made two new hires on the global leadership team. Lee Nugent (pictured), currently MD, consulting and strategy for APAC, joins the Text100 Executive Leadership Team (ELT), succeeding Anne Costello as EVP & regional director for the Asia Pacific business.

Lee is based in Singapore and will lead 300+ consultants across Australia, China, India, Hong Kong, and Malaysia, as well as his home marketplace. He will continue Costello’s great work helping to build Text100’s capabilities and profile as a cutting-edge provider of integrated marcoms services.

“I’m hugely excited about leading Text100’s talented teams across APAC,” Lee said. “This is the most exciting part of the world to be in right now. Technology is impacting on the way we all live and work, and the innovation coming out of Asia is creating huge, positive societal shifts for millions of people. To have the opportunity to help drive an agency that sits right at the heart of this change, and build on all the success we’ve had under Anne’s leadership, is a fantastic honour.”

Anne Costello will move from her role as regional director for APAC, initially stepping up to become chair of the APAC region before taking on a global people-focused role for Text100. According to a statement from the agency, putting someone of Costello’s experience and seniority into the leadership of Global People Development demonstrates Text100’s commitment to investing in talent and skills. She has worked at Text100 for more than 15 years. Her knowledge of the business, people and clients makes her ideally positioned to take on this important responsibility.

Meanwhile, Richard Parkinson, currently SVP global client services, will join the ELT as its new EVP & Global creative director based in London. He has 20 years of experience in designing and implementing global, creative, strategic brand and marketing programs that make a positive difference both for internal and external audiences. In this new role, he will be responsible for leading Text100’s creative function, driving a culture of creativity and innovation right across the business.

Cecile Missildine will continue in her role as EVP & regional director of Text100 EMEA before moving into a new position leading the development of Text100’s Global Insight & Analytics offer once the ongoing search for a new EMEA RD, based in the UK, is complete. Cecile joined Text100 in late 2000, and has been EMEA RD since 2012. Before this she led the Paris operation for four years.  Other roles on Text100’s Executive Leadership team remain unchanged with Aedhmar Hynes as chief executive officer, and Peter Cumello as chief finance officer.

Aedhmar Hynes, chief executive officer of Text100 said this is the next significant step in Text100’s drive towards our vision for 2020.

"We welcome both Richard and Lee to the global leadership team. They will bring their unique talent and experience, having both run successful communications agencies in the recent past. They’ll help us to accelerate our evolution as we continue to shift towards our goal of doing inspiring work for the world’s most important brands. And we’re really delighted that Anne and Cecile, two of our most-experienced and senior professionals, have agreed to take on crucial, new roles looking after People Development and our Insights & Analytics offer. These will be critical areas of growth in 2017, and having our most established leaders drive them will ensure their success.”

From February 1st, the new global Text100 ELT will comprise:

  • Aedhmar Hynes, Chief Executive Officer
  • Peter Cumello, Chief Financial Officer
  • James Beechinor-Collins, Chief Digital Officer
  • Richard Parkinson, EVP & Global Creative Director
  • Ken Peters, EVP & Regional Director, North America
  • Kim Sample, EVP & General Manager, New York
  • Cecile Missildine, EVP & Regional Director, EMEA
  • Anne Costello, Chair, APAC & Head of People Development
  • Lee Nugent, EVP & Regional Director, APAC
  • More about Lee Nugent and Richard Parkinson