Sunway unveils new tourism campaign to boost domestic tourism

Malaysia’s township Sunway will be launching “Ke Sana Ke Sini Ke Sunway” campaign on 6 July as an initiative to boost domestic tourism in Malaysia, following the announcement of the opening of most sectors and government allowing interstate travel during the Recovery Movement Control Order (RMCO).

The campaign features tourism packages at 70% off its actual value at Sunway City Kuala Lumpur with the Ke Sana Ke Sini Ke Sunway package worth RM1,599 (about US$370) including hotel stay at Sunway Pyramid Hotel, entrance tickets to Sunway Lagoon and family fun activity vouchers, as stated by the press release.

HC Chan, CEO of Sunway Malls and Theme Parks said Sunway is offering the Ke Sana Ke Sini Ke Sunway as an “attractive package for much needed rest and rejuvenation in Sunway City Kuala Lumpur” to encourage domestic tourism as “key tourism player” in the country.

“This very attractive package for the locals, is also in line with the government’s effort in boosting tourism with the announced RM1,000 (about US$230) tax relief for domestic tourism. Many would be able to have fun and value-for-money vacations with family and friends at the amazing Sunway City Kuala Lumpur,” Chan added.

Separately, Sunway Malls also launched Sunway Big Box last year, a retail hybrid park integrated with hotels and an office tower connected to an extreme park component, injecting RM242 million (about US$56 million) to the investment in a bid to attract tourists in Malaysia. The hybrid park amassed 85% tenancy with iconic brands such as Golden Screen Cinemas, BookXcess, Starbucks, KFC, Burger King, Skechers, Guardian, Maxis, U Mobile, Tealive, Gong Cha and Famous Amos.

Meanwhile in the same year, it also tied up with India-based travel consultancy Enhance Hospitality to capitalise on the outbound Indian travellers to Malaysia, Cambodia, and Vietnam, especially corporate travellers. This partnership was formed to reinforce the hospitality group's long term commitment in developing and growing confidence in the India outbound market.

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