Sunway Medical picks The Clan to promote new cancer treatment machine

Sunway Medical Centre has appointed The Clan to oversee a campaign for its cancer treatment machine, the Gamma Knife Icon. The appointment comes following a two-way pitch, first held on 23 February this year. The product is due to launch this month.

The campaign includes the creation of new creative assets and a launch event, as well as roll out communications in digital and social media spaces.

Michelle Mah, Sunway Medical Centre’s director of business development and corporate communications said the organisation is happy with the ideas that The Clan has put together, and is very excited to see how the campaign reaches out to the different tiered audiences that the agency has strategically identified.

Last year, former COO Wan Nadiah Wan Mohd Abdullah Yaakob left the company. Meanwhile, The Clan was also picked by U Mobile in 2017 to manage creative duties for its prepaid segment.