‘Strongest chapter still ahead’: Pet Circle hires Andy Morley as CCO, promotes Lymbereas

Pet Circle has appointed former Uber marketing lead Andy Morley as chief customer officer, alongside promoting Ella Lymbereas to an expanded head of marketing and eCommerce role.

The dual move brings customer experience and marketing under closer alignment, with Morley tasked with leading end-to-end customer strategy across product, experience, brand and media.

He joins from Uber, where he spent a decade in senior roles including CMO for Australia and APAC, helping scale the brand across multiple markets.

Alongside the hire, Lymbereas steps into a broader remit overseeing brand, creative, eCommerce trade and media, building on four years leading brand and creative at Pet Circle. She previously held roles at Amazon Fashion EU and THE ICONIC.

“Andy and Ella together represent our belief that customer passion and marketing excellence are the same investment, not separate ones," CEO Alistair Venn said. "The pet category in Australia is poised for the next wave of digital innovation and growth, and we’re building the team and the strategy to lead it.”

Morley said Pet Circle has the key ingredients of a fantastic consumer offering, and it has already built genuine loyalty at scale.

"I’m joining because I believe the strongest chapter is still ahead, and that it will be built on knowing and serving pet parents better than anyone else.”

Lymbereas added: “This is a role I care deeply about. Pet Circle’s relationship with pet parents is something worth protecting and building on, and I’m excited to bring more of the business together to do that.”

The appointments reflect a shift in how Pet Circle is structuring its growth engine, bringing customer experience, marketing and commerce into a single, coordinated function as competition in online retail intensifies.