Andy Morley departs Uber after nearly 10 years leading marketing across APAC

Uber’s Asia Pacific chief marketing officer Andy Morley is leaving the company after almost 10 years, marking the end of a career-defining stint that saw him shape Uber’s marketing organisation across Australia, New Zealand and the wider APAC region.

Morley announced the move on LinkedIn, saying he was “ready for a new challenge” after what he described as an incredible journey since joining in 2016. “When I arrived back in 2016, we had no real marketing org, budget, plans or capabilities… just a group of ambitious young marketers ready to go-get-it,” he wrote.

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Over the next decade Morley helped build Uber’s marketing teams from scratch and oversaw some of its most recognisable brand work in the region, from UberKittens and UberPuppies activations to the global ‘Tonight, I’ll Be Eating’ platform and ‘Get Almost, Almost Anything.’ He also steered marketing through the pandemic years, when the rideshare business collapsed almost overnight while Uber Eats surged.

For the past three years Morley has led Uber’s marketing across APAC, after earlier roles leading the ANZ business. His tenure has been defined by scaling the brand’s marketing sophistication in a region that has become critical to Uber’s global growth.

Global CMO Lucinda Barlow will assume Morley’s responsibilities in the interim while Uber searches for his replacement.

Reflecting on his departure, Morley thanked agency partners and Uber leaders including David Rohrsheim, Steve Brennen and Barlow. “So many amazing memories… now onto the next chapter,” he wrote.