STB, Pakuwon Group renew ties to drive Indonesian visits to Singapore

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The Singapore Tourism Board (STB) and Pakuwon Group have renewed their strategic partnership, reinforcing efforts to enhance the travel experience of Indonesian visitors to Singapore while strengthening the city-state’s positioning as a lifestyle and leisure destination.

The renewed collaboration will grant PG Card members access to an expanded range of benefits in Singapore. These include special retail privileges at selected malls, curated offers at attractions, and cruise experiences, reflecting a more integrated approach to destination marketing that bridges retail ecosystems in Indonesia with on-ground experiences in Singapore.

The partnership will also be amplified through integrated media placements across Pakuwon Group’s properties and digital platforms in key Indonesian cities, including Surabaya, Yogyakarta and Solo.

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“Indonesia continues to be a key source market for Singapore. Through our renewed partnership with Pakuwon Group, we are excited to showcase Destination Singapore to a wider audience and deliver greater value to Indonesian PG Card members in Indonesia. We look forward to welcoming and inspiring more Indonesian visitors to discover Singapore’s diverse lifestyle and leisure experiences,” said Terrence Voon, executive director, Southeast Asia, STB.

The renewal comes against a backdrop of steady tourism growth. In the first three quarters of 2025, Singapore recorded tourism receipts of S$23.9 billion, up 6.5% year-on-year. International visitor arrivals reached 16.9 million, a 2.3% increase compared to 2024, with Indonesia ranking as the second-largest source market at 2.4 million visitors, behind Mainland China.

To sustain this momentum, Singapore continues to build a pipeline of differentiated experiences aimed at repeat and high-value travellers. Among the headline attractions for 2026 is the Disney Adventure by Disney Cruise Line, set to sail from March. Live entertainment will include Cirque du Soleil: Kooza at Marina Bay Sands, as well as The Friends Experience: The One in Singapore, running from 7 March to 3 May 2026.

Nature and immersive entertainment are also central to the line-up. Exploria by Mandai Wildlife Reserve, one of Southeast Asia’s largest indoor nature-themed multimedia attractions, will officially open on 3 March 2026. Meanwhile, Resorts World Sentosa will introduce the Singapore Oceanarium, adding to its portfolio of family-oriented attractions.

For STB, the partnership reflects a continued strategy of embedding destination marketing within trusted local ecosystems. By leveraging Pakuwon Group’s superblock developments and loyalty base, Singapore is effectively extending its brand presence into high-traffic retail environments in Indonesia – transforming malls into touchpoints for cross-border travel conversion.

“As one of Indonesia’s leading property developers and retail operators, Pakuwon Group remains committed to delivering added benefits to our loyal PG Card members. This renewed partnership enables us to extend exclusive travel privileges that complement our customers’ lifestyle aspirations, while supporting stronger tourism ties between Indonesia and Singapore,” said Sutandi Purnomosidi, director, Pakuwon Group.

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