Traveloka, STB unveil regional push for spontaneous weekend escapes to Singapore

Traveloka and the Singapore Tourism Board (STB) have launched a new regional campaign encouraging young Southeast Asians to book spontaneous weekend escapes to Singapore, strengthening a partnership that has grown steadily across the region.

Titled “A world of experiences await”, the initiative positions Singapore as a convenient and varied short-haul destination - particularly for travellers seeking compact, activity-filled itineraries. Running from November 2025 to March 2026, the campaign covers Indonesia, Malaysia, Vietnam, and Thailand, spotlighting reimagined, lesser-known, and hyperlocal experiences that appeal to young explorers and repeat visitors.

The announcement marks the second major regional collaboration between Traveloka and STB this year, signalling a sustained push to appeal to more spontaneous travellers. According to both organisations, Singapore’s advantage lies in its accessibility: a dense array of attractions, efficient public transport, and neighbourhood-level discoveries that can be experienced within a single day.

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“Traveloka has been an invaluable partner in highlighting the different sides of Singapore, a city that allows both families and friends to discover new experiences together. We look forward to continuing this strong collaboration to showcase a more intimate, inspiring perspective of the city - one that encourages visitors to explore Singapore in new and unexpected ways,” said Terrence Voon, STB’s executive director for Southeast Asia.

The partnership further emphasises family travel, offering curated deals aimed at multigenerational groups - an increasingly significant segment for both the tourism sector and regional online travel platforms. The campaign includes stackable discount vouchers for flights, hotels, and activities discoverable via the Traveloka app. 

Traveloka is using its platform intelligence to steer travellers toward under-the-radar activities, from sports-themed itineraries to musical experiences and hands-on creative workshops. These recommendations reflect the platform’s push to deepen emotional engagement and highlight culturally meaningful encounters.

“Beyond the success of our first collaboration, the partnership with STB is rooted in a long-term commitment to authentic experiences and deeper emotional connections. Singapore remains one of the most popular destinations for our travellers and together, we will continue co-creating initiatives that celebrate local culture and strengthen the communities that make travel meaningful,” said Albert Zhang, co-founder of Traveloka.

To inspire new narratives around Singapore, the campaign highlights lesser-known hotspots such as: Littered with Books, an independent bookstore in a conservation shophouse, emphasising slow travel and literary discovery; Née Vintage, a boutique specialising in secondhand luxury goods for fashion-savvy collectors; and New Bahru, a creative retail and dining enclave housed in a former school, home to over 40 independent brands.

The campaign also promotes recently opened or revamped family attractions, including: Singapore Oceanarium, reopened with immersive marine exhibits; Bird Paradise, showcasing rare and colourful aviary species through interactive shows; and Rainforest Wild Asia, the region’s first adventure-based zoological park.

Off-the-beaten-path activities round out the offering, from kayaking along Punggol Waterway to hands-on creative sessions such as The Make Pleat Bag Experience by Ginlee and a DIY chocolate bar workshop at Mr Bucket Chocolaterie.

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