STB expects 6m visitors in H2 2022, MY and ID top visitor markets

STB expects 6m visitors in H2 2022, MY and ID top visitor markets

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The Singapore Tourism Board (STB) has forecasted between four and six million visitors in 2022, following Singapore's border reopening and its new and rejuvenated tourist attractions. According to STB, its new offerings such as Hell’s Museum at Haw Par Villa, the Museum of Ice Cream, SkyHelix Sentosa, and the Avatar: The Experience at Gardens by the Bay launching later this year will aid in attracting more tourists.

In the first half of 2022, Singapore clocked 1.5 million visitor arrivals, nearly 12 times more compared to the same period in 2021 (119,000), with tourism receipts reaching an estimated SG$1.3 billion in the first quarter of the year.

The top five countries international visitors hail from include Indonesia (282,000 visitors), India (219,000 visitors), Malaysia (139,000 visitors), Australia (125,000 visitors), and the Philippines (81,000 visitors). International visitor arrivals from these countries accounted for 56% of the total from January to June this year. Indonesia (+268,000 visitors), India (+204,000 visitors) and Malaysia (+132,000 visitors) registered the largest absolute year-on-year growth.

Additionally, the average length of stay for visitors more than doubled in the first half of 2022, from 7.1 days compared to 3.4 days in 2019.

Meanwhile, tourism receipts in the first quarter of 2022 reached SG$1.3 billion, marking a 213% year-on-year increase over the same period last year. The top three countries generating the most tourism receipts in the first quarter of 2022 comprise Indonesia, India and China, excluding expenditure on sightseeing, entertainment and gaming. Indonesia (+SG$95 million) and India (+SG$97 million) registered the highest year-on-year absolute growth in tourism receipts (excluding sightseeing, entertainment and gaming). 

All of Singapore's major components recorded growth as well, with shopping leading with growth of 373%, and accommodation by 344%.

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Although the growth has been increasing, STB has predicted that it might face some headwinds for the remaining part of the year, with the evolving health situation and the heated global political and economic environment.

Additionally, according to STB, it will continue to monitor the situation to calibrate its forecast and plans. It will also remain cautiously optimistic and anticipate a strong performance from key source markets this year, given a slew of events such as the Formula 1 Singapore Airlines Singapore Grand Prix 2022 and the Bloomberg New Economy Forum.

STB plans to continue developing the tourism sector with new offerings and refreshed concepts to strengthen Singapore’s appeal as an attractive tourist destination, as well as deepen its capabilities in emerging areas of wellness and sustainability. For example, STB held the inaugural Wellness Festival Singapore in June to promote holistic well-being.

Singapore will also be launching the Tour de France Singapore Criterium, a premier sporting event that aligns with Singapore's sustainability goals, as well as its ambition to be an urban wellness haven. Sail Grand Prix (SailGP), the first climate positive sports and entertainment property, will also launch in Singapore in 2023.

STB has been constantly pushing for the growth of Singapore's tourism sector. In April, Philippine Airlines (PAL), the flagship carrier of the Republic of the Philippines, had signed a Memorandum of Understanding with STBto promote travel to Singapore. Passengers of PAL were entitled to exclusive Boarding Pass privileges which provided special deals and promotions across a wide range of tourism establishments in Singapore.

It did not neglect Singapore's domestic tourism sector as well. In 2020, STB and Sentosa Development Corporation and Enterprise Singapore rolled out the SingapoRediscovers campaign, supporting local lifestyle and tourism business and encouraging Singaporeans and residents to explore different sides of Singapore.

Related articles:
Philippine Airlines and the Singapore Tourism Board partner to promote travel to Singapore
Singapore Tourism Board unveils SG$45m marketing plan for domestic tourism
Changi Airport markets nearby neighbourhoods to drive tourism


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